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PyroGenesis $PYR.ca is Nominated for “Materials Company of the Year” at the 3D Printing Industry Awards 2019 $LMT $RTN $NOC $UTX $HPQ.ca $DDD.ca $SSYS $PRLB

Posted by AGORACOM-JC at 8:47 AM on Friday, April 5th, 2019
  • Nominated to the shortlist for “Materials Company of the Year” at the 3D Printing Industry Awards 2019 for the second year in a row.
  • “We are truly honored to have been shortlisted “Materials Company of the Year” for the second year in a row,” said Mr. P. Peter Pascali, CEO and President of PyroGenesis.

MONTREAL, April 05, 2019 — PyroGenesis Canada Inc. (http://pyrogenesis.com) (TSX-V: PYR) (OTCQB: PYRNF) (FRA: 8PY), a TSX Venture 50® high-tech company, (the “Company”, the “Corporation” or “PyroGenesis”) that designs, develops, manufactures and commercializes plasma atomized metal powder, plasma waste-to-energy systems and plasma torch  products, announced today that it has been nominated to the shortlist for “Materials Company of the Year” at the 3D Printing Industry Awards 2019 for the second year in a row.

Nominations, and winners are decided by public vote.

“We are truly honored to have been shortlisted “Materials Company of the Year” for the second year in a row,” said Mr. P. Peter Pascali, CEO and President of PyroGenesis. “Just being nominated again, together with giants in the industry, is a recognition of how far we have come in such a short time. Our recent exclusive partnership to supply plasma-atomized powder to the Additive Manufacturing industry in Europe, combined with our recently announced game-changing innovation, our NexGen™ Plasma Atomization System, underscore this success. We are moving rapidly on all fronts and expect to announce further exciting developments in the very near future.”

About PyroGenesis Canada Inc.

PyroGenesis Canada Inc., a TSX Venture 50® high-tech company, is the world leader in the design, development, manufacture and commercialization of advanced plasma processes and products. We provide engineering and manufacturing expertise, cutting-edge contract research, as well as turnkey process equipment packages to the defense, metallurgical, mining, advanced materials (including 3D printing), oil & gas, and environmental industries. With a team of experienced engineers, scientists and technicians working out of our Montreal office and our 3,800 m2 manufacturing facility, PyroGenesis maintains its competitive advantage by remaining at the forefront of technology development and commercialization. Our core competencies allow PyroGenesis to lead the way in providing innovative plasma torches, plasma waste processes, high-temperature metallurgical processes, and engineering services to the global marketplace. Our operations are ISO 9001:2015 certified, and have been since 1997. PyroGenesis is a publicly-traded Canadian Corporation on the TSX Venture Exchange (Ticker Symbol: PYR) and on the OTCQB Marketplace. For more information, please visit www.pyrogenesis.com

This press release contains certain forward-looking statements, including, without limitation, statements containing the words “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “in the process” and other similar expressions which constitute “forward- looking information” within the meaning of applicable securities laws. Forward-looking statements reflect the Corporation’s current expectation and assumptions and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These forward-looking statements involve risks and uncertainties including, but not limited to, our expectations regarding the acceptance of our products by the market, our strategy to develop new products and enhance the capabilities of existing products, our strategy with respect to research and development, the impact of competitive products and pricing, new product development, and uncertainties related to the regulatory approval process. Such statements reflect the current views of the Corporation with respect to future events and are subject to certain risks and uncertainties and other risks detailed from time-to-time in the Corporation’s ongoing filings with the securities regulatory authorities, which filings can be found at www.sedar.com, or at www.otcmarkets.com. Actual results, events, and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements. The Corporation undertakes no obligation to publicly update or revise any forward- looking statements either as a result of new information, future events or otherwise, except as required by applicable securities laws. Neither the TSX Venture Exchange, its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) nor the OTCQB accepts responsibility for the adequacy or accuracy of this press release.

SOURCE PyroGenesis Canada Inc.

For further information please contact: Clémence Bertrand-Bourlaud, Marketing Manager/Investor Relations, Phone: (514) 937-0002, E-mail: [email protected]  

RELATED LINKS: http://www.pyrogenesis.com/

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Source: GlobeNewswire (April 5, 2019 – 8:35 AM EDT)

CLIENT FEATURE: NORTHBUD $NBUD.ca Signs $20 MILLION Binding LOI For Acquisition of Multi-State Licensed Operator Eureka Vapor $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca

Posted by AGORACOM-JC at 4:26 PM on Thursday, April 4th, 2019

WHY NORTHBUD FARMS?

  • Canadian regulatory door for CIP (Cannabinoid Infused Products) is opening this year
    as shown in other legal jurisdictions (Colorado, Washington, Nevada, California)
  • Infused products sector has become the highest margin segment of the industry
  • Positioned to be a raw input producer for this space
  • Currently working with multiple food, beverage and science companies to provide safe standardized cannabinoid infused raw inputs for large scale GMP manufacturing of products

NORTHBUD Signs Binding Letter of Intent to Enter U.S. Market with Strategic Acquisition of Multi-State Licensed Operator Eureka Vapor

CHECK OUT OUR RECENT INTERVIEW

FULL DISCLOSURE: NORTHBUD is an advertising client of AGORA Internet Relations Corp.

ThreeD Capital Inc. $IDK.ca – New $50 Million Fund Makes First Investment in #Blockchain ID Startup $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 2:00 PM on Thursday, April 4th, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

Idk large
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New $50 Million Fund Makes First Investment in Blockchain ID Startup

  • A new $50 million VC fund has been set up by Nasdaq-listed company Okta to invest in early-stage technology startups, including those working with blockchain
  • Okta, which provides identity management solutions, announced the Okta Ventures Fund Wednesday, adding that it has made its first investment in blockchain-based identity startup Trusted Key

Yogita Khatri

Trusted Key was founded by former Microsoft, Oracle and Symantec executives and offers decentralized digital identity solutions allowing organizations to “work together as ecosystems to share strongly proofed user identities with user consent.”

Through its venture fund, Okta said it will invest in startups that are focused on building innovative solutions around its core businesses using blockchain, artificial intelligence and machine learning.

The San Francisco-based firm’s co-founder and chief operating officer, Frederic Kerrest, said:

“In line with Okta’s vision of enabling any organization to use any technology, Okta Ventures will invest in the growing ecosystem of startups tackling issues like identity, security, and privacy.”

Besides providing investment capital, Okta plans to provide its portfolio companies with additional support, including the use of its software and co-marketing opportunities.

Founded in 2009, Okta has raised total funding of over $229 million, according to Crunchbase. The firm is also backed by notable investors, including Andreessen Horowitz, Sequoia Capital, Khosla Ventures and others.

Okta went public in the U.S. in April 2017, raising $187 million via an initial public offering (IPO) that saw 11 million shares sold at $17 apiece. The share price of the company has risen sharply since and is currently trading at around $89.

Paper cutouts image via Shutterstock 

Source: https://www.coindesk.com/new-50-million-fund-makes-first-investment-in-blockchain-id-startup

Enthusiast Gaming’s $EGLX.ca #Esports Property, Daily Esports, Achieves 4X Growth in Traffic in Q1 2019 $EPY.ca $FDM.ca $WINR $TCEHF $ATVI $TNA.ca

Posted by AGORACOM-JC at 9:37 AM on Thursday, April 4th, 2019

Strategic Focus on Esports Content Contributes to Surge in Traffic

  • Announced that its esports community, Daily Esports (dailyesports.gg), has reported record-breaking quarterly visitor growth since the acquisition in March 2018
  • The digital property saw a 4X pageview increase within the quarter, an increase of 135% in visitor traffic over the previous quarter, and has added 288,000 unique monthly visitors to its overall readership since the acquisition.

TORONTO, April 04, 2019 — Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), a gaming company building the largest community of authentic gamers, is excited to announce that its esports community, Daily Esports (dailyesports.gg), has reported record-breaking quarterly visitor growth since the acquisition in March 2018.  The digital property saw a 4X pageview increase within the quarter, an increase of 135% in visitor traffic over the previous quarter, and has added 288,000 unique monthly visitors to its overall readership since the acquisition.

Daily Esports is one of the leading online communities of esports content around breaking news, game patches, analysis, opinion, tournament coverage, and more. Enthusiast Gaming acquired the digital property in March 2018 as the Company anticipated the tremendous growth of the esports industry. It is anticipated that the global esports audience will grow to 453.8 million worldwide in 2019(1), and Daily Esports is well positioned as one of the leading communities catering to esports enthusiasts.

Since the acquisition, Enthusiast and its Director of Content, Niero Gonzalez and Director of Special Projects, Jason Lepine have built out the Daily Esports team, including new Editor-in-Chief, Taha Zaidi, and 28 freelance writers. The additional staff  and rebranding of the property were both factors helping to fuel the growth. With a surging popularity in esports and games such as Fortnite and Apex Legends, Enthusiast focused its 28 writers to cover the latest esports news. Over the last month, Daily Esports has featured the industry’s newest entry, Apex Legends, which has spiked visitor growth. Apex Legends is EA’s free-to-play Battle Royale game which has already surpassed 50M players which makes it the fastest growing videogame in the sector. Due to the increasing popularity of the game, over 50% of the website’s traffic is being driven by Apex Legends content.

Jason Lepine, Director, Special Projects at Enthusiast Gaming commented, “It’s an exciting time in the world of esports and our property, Daily Esports, is positioned as the leading voice for the community. We are very happy with the growth to date, which confirms the success of our renewed strategy which focuses on providing cutting edge content around esports.” He continued, “The team has worked hard to become an authoritative voice in the coverage of the fastest growing Esports game, Apex Legends.”

(1) https://newzoo.com/insights/articles/newzoo-global-esports-economy-will-top-1-billion-for-the-first-time-in-2019/

About Enthusiast

Founded in 2014, Enthusiast is the fastest-growing online community of video gamers. Through the Company’s unique acquisition strategy, it has a platform of over 80 owned and affiliated websites and currently reaches over 75 million monthly visitors with its unique and curated content and over 50 million YouTube visitors. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with over 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.

CONTACT INFORMATION:
Investor Relations:
Julia Becker
Head of Investor Relations & Marketing
[email protected]
(604) 785.0850

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

Energy Transition: $HPQ.ca – Apollon #Solar Extend Agreement Regarding the Development of the Technological Clusters Needed for a Green and Low Cost Transformation of #PUREVAP #Silicon Into Solar Grade Silicon

Posted by AGORACOM-JC at 8:41 AM on Thursday, April 4th, 2019
  • Announced that anticipated results from the mid 2019 commissioning of the PUREVAP™ Quartz Reduction Reactor pilot plant motivated the extension of the agreement with Apollon Solar SAS
  • Apollon Solar is a private French company that, over the past 20 years, has become one of the world leaders in the development of the metallurgical purification steps necessary for the transformation of 1 to 2 N silicon metal (“MG-Si”) into solar grade silicon metal

MONTREAL, April 04, 2019 — HPQ Silicon Resources Inc. (“HPQ”) (TSX VENTURE:HPQ) (FRANKFURT:UGE) (OTC PINK:URAGF) is pleased to announce that the anticipated results from the mid 2019 commissioning of the PUREVAP™ Quartz Reduction Reactor (“QRR”) pilot plant motivated the extension of the agreement with Apollon Solar SAS, (“Apollon”). Apollon Solar is a private French company that, over the past 20 years, has become one of the world leaders in the development of the metallurgical purification steps necessary for the transformation of 1 to 2 N silicon metal (“MG-Si”) into solar grade silicon metal (“SoG-Si”), the critical material needed for the photovoltaic conversion of the sun energy into electricity.

CONTINUING THE VALIDATION OF THE INNOVATIVE SOLAR POTENTIAL OF THE PUREVAPTM QRR

Bernard J. Tourillon President and CEO of HPQ Silicon Resources stated: “The December 2017 agreement with Apollon was the final piece of the puzzle in the creation of a world-class technical team.  Joining PyroGenesis (PYR-TSXV) and HPQ, Apollon is dedicated to establishing a Low Cost and Green metallurgical approach for the production of solar grade silicon metal (SoG-Si).  The extension of the agreement, as we get ready to produce our first 4N+ Purity (99.99+%) PUREVAP™ Silicon Metal (Si) (PVAP-Si) in 2019, could not be better timing, as the identification of the technological clusters needed for the transformation of PVAP-Si into SoG-Si has already started”.

The following release will take the form of a question and answer discussion between Mr. Bernard J. Tourillon (MBA, President and CEO of HPQ Silicon) who will ask the questions, and Mr. Jed Kraiem Ph.D, (General Manager at Apollon Solar) who will answer them.

Q.  Hi Jed, thank you for taking the time for the Q&A session. Can you describe Apollon Solar’s expertise in the metallurgical production of Solar Silicon (SoG-Si UMG)?

A.  Certainly, for almost 20 years Apollon has invested time and money in research and development related to the development of metallurgical routes for the production of solar grade silicon metal (SoG-Si).  Over time, Apollon emerged as a world leaders in the definition of impurity specifications for SoG-Si and the development of technological process required (Clusters) to produce solar cells with high photovoltaic conversion efficiency using silicon produced via metallurgical processes (“SoG Si UMG”).  Some of our most significant achievements are:

  • We were the first company ever (and the only one) to manufacture entirely monocrystalline Czochralski (Cz) ingots made with 100% SoG Si UMG;
  • Working with the UNSW (University of New South Wales), we have obtained a Voc of 690 mV on standard PHOTOSIL Multi-crystalline Si wafers with a resistivity of 0.5 Ohm.cm;
  • Working with the ANU (Australian National University), we have obtained, and the results were independently validated by a third party Institute, a maximum conversion efficiency of 21.1% on N-type wafers, a world record for a solar cell made from 100% “SoG Si UMG” that is still standing today.  Furthermore, without betraying any secret, we can already say that this record should be largely beaten in the coming months.

Q.  Can you please describe the differences between the chemical production of Polysilicon (Siemens process) and a metallurgical production of Solar grade Silicon (SoG-Si UMG)?

A.  Polysilicon was originally designed to meet the demands of the electronic industry with purities between 9N to 11N depending on end usage.  The Siemens process uses hydrochloric acid to dissolve MG-Si and produce a gas compound, trichlorosilane on a fluidized bed, then that gas compound is purified and finally reduced to solid silicon or Polysilicon.  This process requires significant amounts of electrical energy (about 72 kWh per kg produced) and is potentially harmful to the environment because of the usage of chloride and silane in the process.  Over the years, the Siemens process was optimized around producing 6N to 9N purity Si used in the solar industry and massive investments in commercial development lead to large plants being built.  The main reason the chemical approach became the dominant process until now was the absence of alternatives to polysilicon in the early 2000s, when solar energy experienced it’s first boom.  At that time, solar cells using metallurgically produce Solar Grade Silicon Metal were unable to reach the same levels of performance as those reached with polysilicon.

Metallurgically produced Solar Grade Silicon Metal (SoG-Si) has a purity of 5N+ with the main impurities being Boron, Phosphorus, Carbon and Oxygen.  Contrary to chemical Solar Grade Si production (Siemens or FBR), the production of SoG-Si via metallurgical routes involves different liquid and solid phase processes, with at least 3 different purification steps (Cluster) needed to obtain solar requirements.  Since the final purity of the product is adapted to solar application, CAPEX demands are reduced and after industrial scale optimization, operating costs (OPEX) will be significantly lower. Since 2007, many industrials have refined metallurgical Silicon into Solar Grade Silicon Metal (SoG –Si) via metallurgical processes and demonstrated that photovoltaic performances could be similar to performance attained using polysilicon.

On that point, Apollon Solar was one of the very first companies to demonstrate the possibility of obtaining very high photovoltaic conversion efficiency using 100% SoG Si UMG.

Q.  Few industrial manufacturers have demonstrated an interest in metallurgical production of Solar Silicon (SoG-Si UMG), why is Apollon Solar still interested in its potential?

A.  Developing a metallurgical pathway for the production of solar grade silicon metal requires time and significant investments.  During the past 10 years, Apollon Solar has been involved in the development and optimization of the technologies needed to purify silicon metal (Mg-Si).  Thanks to our global vision of the value chain and especially our photovoltaic expertise, Apollon Solar has identified the processes that need to be integrated in order to produce metallurgically low cost solar grade silicon metal (SoG-Si) that can reach high photovoltaic efficiency (Technological clusters).

Because of our unique expertise in both Silicon metallurgy and photovoltaic cells, Apollon Solar strongly believes in the future of the metallurgical pathway, but that is not the case for other manufacturers who generally only have one of these two core competences

Furthermore, three recent facts have reinforced our interest in the metallurgical production of SoG-Si:

  • The production in the near future of 4N purity Si (PVAP-Si) at a cost similar to traditional MG Si;
  • The possibility of using low resistivity wafers (higher concentration of Boron and Phosphorus) to obtain high PV efficiencies thanks to Passivated Emitter & Rear Cell (PERC)1 cell technology;
  • The growing interest of public administrations and consumers for photovoltaic modules with a low carbon footprint (reduction of approximately 33% of the module’s CO2 emissions through the use of metallurgical solar Si).

Q.  Can you explain why Apollon thinks that an innovation like PUREVAP™ RRQ will allow the metallurgical production of Solar Silicon (SoG-Si UMG) to compete with polysilicon production?

A.  In  2017, Apollon Solar identified the PUREVAP™ QRR process as a unique metallurgical process, based on an innovative technological approach developed by PyroGenesis Canada Inc (“PCI”) for HPQ (patent pending, owned by HPQ).

Basically PUREVAP™ is a technology that is totally different from the traditional processes that transform Quartz into Metallurgical Silicon (“MG-Si”) and it is totally different from the well-known conventional physical and chemical processes of metallurgical purification of silicon (plasma, slags, acid leaching, alloys, and others).

The successful industrialization of such a simpler process, as well as the production of PUREVAP™ Silicon metal of 4N + purity (99.99 +% Si) with 1 ppmw of Boron (PVAP-Si) would result in a simplification of the refining steps and an improvement in material yield, resulting in significant cost savings (CAPEX and OPEX). Although still subject to validation, the addition of the technologies required for the transformation of PVAP-Si into Metallurgical Solar Silicon (“SoG-Si UMG”) would allow for a cost reduction that could equate to 60% for CAPEX and 30% for the “cash costs” (versus the most recent factories built in China).

While there is still some way to go toward industrial validation, this is a true innovation and its potential is there, so this is why we are excited to be continuing our involvement with HPQ!

Q.  Which types of solar cells is the PUREVAP™ SoG-Si UMG meant for?

A.  The first application for a PUREVAP™ SoG-Si UMG will be Multicrystalline solar cells (p-type Al-BSF and PERC) which will represent about 40% of the market in 2019 (that is about 50 GW or 175,000 MT/year of SoG Si).  This is related to the fact that impurities specifications are less restrictive in multicrystalline than monocrystalline cells.

The new Mono PERC cell structures enabled higher solar cells efficiencies and lower SoG-Si consumption, monocrystalline (“mono-c”) cells are presently gaining market shares compared to multicrystalline (multi-c”), but this does not mean that the market for multicrystalline solar cells is not without a future.

The potential cell efficiency of a Multi PERC cell structure should be about 22.5%.  Future multicrystalline market shares will depend on its costs and the speed at which cell performance will increase.  Based on historical precedents, major technological advances in solar cells are always implemented first in the mono-c Si market before transferring to the multi-c Si market.  When the significant cost reduction emanating from technological advances reaches the multi-c Si, it always gains back the market share lost to mono-Si.

Combining the innovations related to the increase conversion efficiency from Mono-c Si to Multi-c to the usage of a PUREVAP™ SoG-Si UMG will present a new pathway to significantly reducing the costs of the multi-c solar cells, as SoG-Si currently represents about 15% of the costs of a solar module.

Q.  Can HPQ’s PUREVAP™ SoG-Si UMG be used to produce Si for industrial monocrystalline cells?

A.  In the past, Apollon Solar and their partners have proven that high efficiency monocrystalline cells can be made from SoG Si 100% UMG (today’s world record at 21.1%).  So this is an opportunity that will be studied as well.  Indeed the difference in cell efficiency for solar cells made from SoG Si 100% UMG compared to solar cells made from polysilicon reference wafers could be less than 1.0% absolute.

Q.  What is Apollon Solar’s position on perovskites solar cells?

A.  Perovskites use in photovoltaic applications is a very recent innovation so this is a less mature technology compared to crystalline SoG-Si.  While Perovskites base technology has made enormous progress in terms of photovoltaic efficiency in recent years and it cost and efficiency potential is very appealing, two major problems have emerged:

  1. A problem of long-term stability (cells are very sensitive to moisture) and;
  2. Lead is a major component of perovskites, making them less environmentally friendly than Silicon while its removal reduces cells performances.

Many research efforts on that topic are currently underway and could eventually solve these main problems.  However, perovskites are still far from industrialization and before they are able to compete with SoG-Si, a lot of convincing results will be required regarding both performance and reliability over time.

This having been said, another interesting point seems to be the potential to use SoG-Si in combination with Perovskites.  In this case, the low cost solar Silicon (“SoG-Si UMG”) produced by HPQ could probably be adapted to the industrial realization of Silicon/Perovskites tandem cells. Indeed for that type of cells, an optimum between the purity and the cost of silicon presumably exists.  This is where a PUREVAP™ SoG-Si UMG would be at an advantage versus polysilicon with it high fixed costs that do not depend on the purity of the product.

Q.  Do you see other markets for the PUREVAP™ RRQ process?

A.  Whatever process is used to produce Solar grade Silicon (“SoG Si”) (metallurgical or chemical), the main raw material needed will always be Metallurgical Grade Silicon Metal (“Si-MG”), a product that costs producers of SoG Si approximately US $ 2.5/kg for a 2 N purity raw material.

This reality has not changed even as production costs for industry leaders went from US $ 25 per kg fifteen years ago to less than US $ 9 per kg today, therefore making the relative importance of this raw material going from less than 10% of costs about fifteen years ago, when Polysilicon selling prices were high (> US $ 50 per kg) up to approximately 33% of today’s cost, just as Polysilicon spot prices have starting reaching a price range <US $ 10 per kg.

The PUREVAP™ process, being the only process that can provide the industry with access to a superior raw material, will have a significant competitive advantage versus traditional producers of Mg-Si.

Finally, by optimizing the PUREVAP™ Silicon structure, it could be made suitable for use in a very important potential market: anodes for Lithium-ion batteries.

Q.  No industrial group involved in the production of Metallurgical Silicon (MG – Si) and Solar Silicon (SoG – Si) seems interested in developing an equivalent process, why?

A.  Firstly, it is important to realize that there is a real cultural difference between upstream actors, (metallurgical grade Silicon metal and Solar Grade Silicon Metal producers) and downstream producers, (photovoltaic producers).  Contrary to what one might believe, the border between these two groups is not very porous.  Having experienced these difficulties first hand in our previous projects, this is an area where Apollon Solar can help HPQ and PyroGenesis benefit from the lessons learned and make these two worlds work together to our advantage.

Secondly, until recently there was no significant market for high purity metallurgical Silicon 3N + (99.9 +% Si) and this may explain some of this lack of interest.

Yet, for several decades now, researchers and industrials have developed Metallurgical purification processes that are now mature and can produce Solar Grade Silicon (“SoG-Si UMG”) from Metallurgical Silicon Metal (“MG- Si”).

The industrial scaling up development of these technologies was long and costly, but some industrials did succeed in producing a commercial SoG-Si UMG.  While metallurgical production of SoG-Si consumes less energy than chemical production SoG-Si (35,000 KWh/t versus 72,000 KWh/t), operational savings until now have never been enough to pay back the CAPEX required for the production of SoG-Si UMG.

Presently only REC Solar Norway (Elkem Solar) still seemed to have an industrial production of SoG-Si UMG and it is small, 8,000 MT per year, or about 2% of the global solar Si market.

One of the main reasons why industrials have limited their investment in new metallurgical process to make SoG-Si is the massive margin destruction that has been happening over the last 25 years, and this even as demand for solar panels increased exponentially.  This contradictory reality is a demonstration of the price elasticity of solar energy, whereby reduction in cost of making solar energy results in an increase in demand for solar energies.

Q.  What is the future trend of the Solar Grade Silicon market?

A.  Just during the last 6 years, the spot prices of polysilicon (“SoG-Si”) dropped from US $25 per kg to less than US $ 10 per kg.  At these new prices not even the new high-performance plants built in China, with their cash cost below US$ 9 per Kg, and their all in cost around US$ 14 per kg can continue operating for a long period with spot prices staying below US$ 14 per kg.

So if there is a conclusion I would like readers to take away from this exchange is that demand for Solar Energy is not going away, therefore demand for SoG Si is not going away either.  Furthermore, since chemical processes to make SoG-Si have been optimized to the max, it is evident that very soon a new Low Cost pathway to make a SoG-Si that can produce high efficiency solar cells will be needed to meet solar demand.

The PUREVAP™ RRQ process being develop by HPQ and PyroGenesis is coming to market at the most opportune time, and when you combine this new process with our solar technological knowhow it creates a solar team with the potential to become a significant agent of change for the industry.

This press release is available on the forum “CEO Verified Discussion Forum“, a moderated social media platform that allows civilized discussion and questions and answers between management and shareholders.

About HPQ Silicon

HPQ Silicon Resources Inc. is a TSX-V listed (Symbol HPQ) resource company focuses on becoming a vertically integrated producer of High Purity Silicon Metal (4N+) and a metallurgical producer of Solar Grade Silicon Metal (“SoG-Si”) used in the manufacturing of multi and monocrystalline solar cells of the P and N types, required for production of high performance photovoltaic solar systems.

HPQ’s goal is to develop, in collaboration with industry leaders, PyroGenesis (TSX-V: PYR) and Apollon Solar, experts in their fields of interest, the innovative PUREVAPTM “Quartz Reduction Reactors (QRR)”, a new Carbothermic process (patent pending), which will permit the transformation and purification of quartz (SiO2) into high purity silicon metal (4N+ Si) in one step therefore reducing significantly the CAPEX and OPEX costs associated with a metallurgical transformation of quartz (SiO2) into SoG Si. The pilot plant equipment that will validate the commercial potential of the process is on schedule to start mid-2019

Disclaimers:

This press release contains certain forward-looking statements, including, without limitation, statements containing the words “may”, “plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “in the process” and other similar expressions which constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking statements reflect the Company’s current expectation and assumptions, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These forward-looking statements involve risks and uncertainties including, but not limited to, our expectations regarding the acceptance of our products by the market, our strategy to develop new products and enhance the capabilities of existing products, our strategy with respect to research and development, the impact of competitive products and pricing, new product development, and uncertainties related to the regulatory approval process. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks and uncertainties and other risks detailed from time-to-time in the Company’s on-going filings with the securities regulatory authorities, which filings can be found at www.sedar.com. Actual results, events, and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements either as a result of new information, future events or otherwise, except as required by applicable securities laws.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, contact
Bernard J. Tourillon, Chairman, President and CEO Tel (514) 907-1011
Patrick Levasseur, Vice-President and COO Tel: (514) 262-9239
www.HPQSilicon.com

Shares outstanding: 222,284,053

BetterU Education Corp. $BTRU.ca – Incorporating missing digital elements in formal education in India $ARCL $CPLA $BPI $FC.ca

Posted by AGORACOM-JC at 10:34 AM on Wednesday, April 3rd, 2019
SPONSOR:  Betteru Education Corp. Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
BTRU: TSX-V

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Incorporating missing digital elements in formal education in India

  • A very essential part of the skills that are missing in Indian education system are digital skills.
  • In the digital world that we live in, most of the everyday tasks are done online or on a computer.
  • World is an extremely data driven world, writes Siddarth Bharwani, Vice President – Brand & Marketing, Jetking.

The Indian Economy is one the fastest growing economies in the world. With an expected growth rate of 7.3% in 2019-2020, experts believe that India will soon become the third largest economy in the world after US &amp; China. However, the ground reality of this growth rate is quite different. If we look at the employment scenario in the country, we realise that India is not doing very well. The unemployment rate in the country is extremely disproportionate to the growth rate the country is witnessing. A closer look at the job market in the country will reveal that this paradox is due to a simple but major reason: the disconnect between formal education in India and the expectations of recruiters.

To make sense of that data and to get maximum utilisation of the plethora of opportunities that a business is getting these days, it is important to harness students with ways to make use of them to make them more employable. Let’s enumerate the 3 most essential skills that need to be an integral part of the curriculum today.

Search Engine Marketing

Search Engine Marketing (SEM) is an extremely influential aspect of marketing today. Students that have an understanding of SEM and know how to capitalise on it will be seen as a great asset for an organization to upgrade their online search visibility. Companies spend hours updating their website and their content to make sure that they can effectively capture a larger audience. While most companies train their employees on SEO &amp; SEM, it is a great advantage for students to have a working knowledge of them while applying for jobs.

Data Analytics

Data has become the hot word in every organisation’s dictionary. With the digitised world, there is an excess of data available which is extremely difficult to sift through and make sense of. Data Analytics is the study of various analytic tools and processes through which you can derive relevant insights and information through the refinement of raw data. Students need to be equipped with at least a basic knowledge of data analytics so that they know how to read and understand large chunks of it in a faster and more efficient manner. Companies prefer being backed by data instead of just going by trends which is why it is an important function to include into the formal education system.

Social Media Analytics

Social Media has taken the world by storm. Brands across the globe spend a lot of manpower and budget on creating efficient social media strategies. It is constantly changing and coming up with new ways for companies to stay relevant to its customers. The fact that people now spend over 50% of their time online just goes to show how important it is to include something as seemingly simple as social media into formal education system in India.

Apart from enhancing digital capabilities, it is also important to imbibe in student certain other life skills to ensure employability. Most of the education imparted is in theoretical with little or no exposure to the practical implications of the theories learnt. Recruiters often find it hard to hire people due to the lack of an understanding of the outside world and how the industry works. Soft skills like flexibility, leadership, teamwork, etc. is missing in the education system. These skills are acquired from practical exposure and it is important to allow students to experience and learn them while they are a part of the system. Recruiters look for candidates who know how to think outside the box and are able to think on their feet. The notion that these traits are something that people are born with is a myth. With practice and learning innovative thinking methods, it is possible to learn to be a critical thinker and an all-round performer.

The key to bridge this gap is through digitisation of the education system and bringing in innovative teaching pedagogy into the curriculum. E-learning has gained great traction in recent times in the education industry. The rampant increase in internet connectivity and data consumption has led to e-learning a spot in the centre stage of the education industry. Apart from providing access to education from anywhere, e-learning also allows professors to individually attend to all students giving them a better and more effective way of bridging the gap in the education system. Additionally, the role of teachers needs to change to create the link between the missing elements of the system. They need to be facilitators and not the leaders in a classroom. Attention should shift from teachers talking to students engaging and participating to motivate them to grasp more information.

To conclude, India needs to be more aware of the skill-gap and find ways to address it. Government bodies like National Skill Development Corporation (NSDC) are created to deal with it but the awareness of this problem still exists. It is the duty of more educational institutes to create opportunities for its students to learn these important skills and make them job-ready. While corporates are making their own effort in skill-training by associating with various institutes to create specialised courses to suit their needs, educational institutes need to integrate these skills into the values of their organisation and curriculums. Only then will the country truly see the growth that it boasts of.

Source: https://digitallearning.eletsonline.com/2019/04/incorporating-missing-digital-elements-in-formal-education-in-india/

Kuuhubb $KUU.ca Announces the Successful Soft Launch of #Recolor By Numbers on #iOS $TCEHY $ATVI $CYOU

Posted by AGORACOM-JC at 10:00 AM on Wednesday, April 3rd, 2019
  • Announced that it has successfully soft-launched its new mobile game Recolor By Numbers
  • Recolor By Numbers is the most recent addition to Kuuhubb’s growing portfolio of female-focused gaming apps and aims to replicate the global success of its flagship app Recolor, with over fifty million downloads to date.  

TORONTO, April 03, 2019 — Kuuhubb Inc. (“Kuuhubb” or the “Company”) (TSXV: KUU), a mobile game development and publishing company targeting the female audience with bespoke mobile experiences, is pleased to announce that it has successfully soft-launched its new mobile game Recolor By Numbers.

Recolor By Numbers is the most recent addition to Kuuhubb’s growing portfolio of female-focused gaming apps and aims to replicate the global success of its flagship app Recolor, with over fifty million downloads to date.  

The color-by-numbers segment has traditionally focused on the children’s demographic, featuring simple, retro-style pixel designs.  In contrast, Kuuhubb’s Recolor By Numbers will appeal to an older audience, offering a significantly different experience. An extensive collection of rich and intricate designs and images, 2D and 3D objects will be available to paint in rich color palettes and numerous textures, all of which will be available in a subscription or ad-supported model. 

“Coloring apps have continued to be wildly popular for several years. We foresee that Recolor By Numbers will be a significant part of the newest number coloring craze. Our team can easily replicate the best hit features from our flagship title Recolor, enabling us to rapidly accelerate the update and development cycles,” stated Kristoffer Rosberg, General Manager, Apps & Games at Kuuhubb.

The soft launch sees Recolor By Numbers currently available on the App Store for iOS devices in Canada, the Netherlands, Finland and Croatia. Kuuhubb anticipates the global launch of Recolor By Numbers by the third quarter of 2019. 

Click to Visit Link:https://itunes.apple.com/fi/app/recolor-by-numbers/id1411398756?mt=8

Jouni Keränen, the CEO of Kuuhubb commented, “Our team continues to create fun and immersive apps focused on the female lifestyle gaming segment. Recolor By Numbers incorporates many of the innovative designs and beautiful artwork that our flagship brand Recolor is recognized for, while adding easy to use color-by-number features for a relaxing and creative gaming experience.”

The Recolor By Numbers team, located in the company headquarters in Helsinki, Finland, brings extensive experience developed in pioneering the work with Recolor. The team is comprised of industry veterans originating from Digital Chocolate, Armada and Rovio.

About Kuuhubb
Kuuhubb is a company active in the digital space that focuses mainly on lifestyle and mobile game applications for the female audience. Its strategy is to create sustainable shareholder value through acquisitions of proven, yet underappreciated, assets with robust long-term growth potential. Headquartered in Helsinki, Finland, Kuuhubb has a global presence with a strong focus on developing U.S. brand collaborations and Asian partnerships.

Cautionary Note Concerning Forward-Looking Information
This press release contains forward-looking information. All statements, other than statements of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements relating to the potential success of the Recolor By Numbers game, future revenue and products and the development and growth of the Company’s business) are forward-looking information. This forward-looking information reflects the current expectations or beliefs of the Company based on information currently available to the Company. Forward-looking information is subject to a number of risks and uncertainties that may cause the actual results of the Company to differ materially from those discussed in the forward-looking information, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include, among other things, the possibility that results from the Recolor By Numbers  game will not be consistent with the Company’s expectations, risks related to the growth strategy of the Company, the possibility that results from the Company’s growth and development plans will not be consistent with the Company’s expectations, the early stage of the Company’s development, competition from companies in a number of industries, the ability of the Company to manage expansion and integrate acquisitions into its business, future business development of the Company and the other risks disclosed under the heading “Risk Factors” in the Company’s annual information form dated November 8, 2018 filed on SEDAR at www.sedar.com. Forward-looking information speaks only as of the date on which it is provided and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information contact:

Jouni Keränen
CEO – Kuuhubb Inc.
Email: [email protected]

Bill Mitoulas
Investor Relations – Kuuhubb Inc.
Tel: +1 (416) 479-9547
Email: [email protected]

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/532cffac-ebfc-45d8-b982-51b51d60d296

CLIENT FEATURE: Iconic Minerals $ICM.ca Bonnie Claire #Lithium Property Hosts Inferred Resource of 11.8B Pounds of Lithium Carbonate Equivalent $LI.ca $MGG.ca $PAC.ca $CYP.ca $NEV.ca $SX.ca

Posted by AGORACOM-JC at 4:23 PM on Tuesday, April 2nd, 2019

(TSXV: ICM) (OTC Pink: BVTEF) (FSE: YQGB)

Bonnie Claire Property – Flagship

  • 11.8 Billion pounds of lithium carbonate equivalent (28.5 Million tonnes of LCE) Inferred Resource (43-101).
  • Potential to be the largest lithium resource globally (based on size)
  • Property area is contained within a valley that is 60kms from the only producing lithium mine in North America (Albermarle Silver Peak Mine).
  • Sampling of salt flats within the basin, have found lithium values in salt samples yielding up to 340 ppm.
  • Current claim block covers the gravity low and associated mud flats that could be used for evaporation ponds if significant lithium brines are discovered in drilling.
  • Preliminary NI 43-101 Technical Report completed Read More
  • A total 5,550 feet has been drilled at the Bonnie Claire with an average 963+ppm from four drill holes
  • Great infrastructure
  • Local end-users
  • Recent favourable metallurgical results Read More

FULL DISCLOSURE: Iconic Minerals is an advertising client of AGORA Internet Relations Corp.

North Bud Farms Inc. $NBUD.ca – Edible Arrangements: The Global Cannabis Edibles Market $WEED.ca $CGC $ACB $APH $CRON.ca $HEXO.ca $TRST.ca $OGI.ca

Posted by AGORACOM-JC at 10:53 AM on Tuesday, April 2nd, 2019

SPONSOR: North Bud Farms Inc. (NBUD:CSE) Sustainable low cost, high quality cannabinoid production and procurement focusing on both bio-pharmaceutical development and Cannabinoid Infused Products. Click Here For More Information

NBUD: CSE

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Edible Arrangements: The Global Cannabis Edibles Market

  • The global cannabis edibles market is one of the most promising segments of the overall industry, presenting a world of opportunity for cannabis edibles companies to set themselves apart with unique and appealing products.
  • For cannabis connoisseurs, cannabis edibles have always been an alluring proposition.

For cannabis connoisseurs, cannabis edibles have always been an alluring proposition. Take something you already enjoy, and add it to something delicious. What’s not to like? The classic “special brownie” and the famous “space cakes” that have been enjoyed at Amsterdam coffee shops for decades are only just the tip of the edibles iceberg. Today, cannabis is being added to candy, artisanal baked goods, coffee, jerky, pizza, upscale cuisine and so much more, meaning the possibilities are endless for the global cannabis edibles market.

It’s no surprise that the Canadian legal cannabis industry is hungrily eyeing cannabis edibles as they promise to account for a huge portion of the overall cannabis market as soon as Health Canada allows it. In the meantime, however, this highly promising market segment faces some significant regulatory challenges. That won’t stop companies from taking an interest in edibles, as they already make up a huge portion of the market in legal jurisdictions where they are allowed, such as California and Nevada.

Edibles to take cannabis market by storm

The consumer appeal of edibles is obvious. The sheer amount of variability creates countless possibilities for cannabis companies looking to make their products stand out. Edibles can be tailored to any type of cannabis consumer, from high-end dark chocolates served at posh dinner parties to gummy candies enjoyed before a rock concert. It’s easy to make edible cannabis products eye catching and appealing. For newcomers trying cannabis for the first time after legalization, edibles may provide a less intimidating entry point than smoking or vaping. And medical users often appreciate the stronger and longer-lasting effect of orally ingested cannabis.

An October 2018 report by ArcView Market Research and BDS Analytics projects the North American cannabis edibles market to hit more than $4.1 billion by 2022. According to the report, food and drink products accounted for approximately 11.4 percent of total cannabis spending in Canada and the United States in 2017. As the cannabis market matures and develops, and as edible products return to dispensary shelves in Canada, classic dried cannabis flower is expected to steadily lose market share to edibles and extracts.

Regulatory challenges and solutions

Right now in Canada, though, the more immediate future of the cannabis edibles market is less certain. Edibles were not included in the first wave of cannabis legalization that took place in October 2018, with Health Canada opting to conduct further study and consultation before rolling out regulatory rules by October 2019. This put a wrench in the gears for the hundreds of cannabis companies that had made edibles a key part of their initial business strategy. In early 2019, Health Canada began a two-month public consultation period as part of the process of determining the edibles regulatory scheme. By all accounts, the restrictions are likely to be heavy. Chief among the rules will be restrictions on potency and mandates on accurate potency labeling.

The concerns over potency and accurate labeling aren’t entirely unwarranted. Cannabis edibles have always been tricky in the way they hit the user. Cannabis ingested through the digestive system can take an hour or more to for the user to notice the effect, and inexperienced users have commonly been known to make the rookie mistake of taking more under the belief that they haven’t taken a high enough dosage. Due to the intense nature of edible products, the appeal of edibles to inexperienced cannabis users in particular can be a recipe for disaster. Excessive dosage of cannabis is not highly dangerous in that it will not cause poisoning or other health emergencies, but cannabis-related panic attacks can still present a risk.

This is why cannabis companies that plan on making edibles a significant part of their business model have dedicated considerable resources to developing precision dosing technology. The challenge stems from the fact that the rate in which cannabis breaks down as it enters the bloodstream varies significantly based on a number of factors, including the specific physiology of the consumer.

Recent years have seen the development of tools for manipulating cannabis at the molecular level for greater bioavailability, allowing edibles manufacturers to provide a more predictable product for easier regulatory compliance and greater consumer trust.

Regulators have been placing a range of other regulatory hurdles in the way of the edibles market. Health Canada is expected to enforce tight restrictions on edibles packaging, limiting the use of colorful graphics and other eye-catching elements largely with the intent of limiting the products’ appeal to children. Packaging will also need to be child resistant. Regulators in various jurisdictions have often restricted potency, with Health Canada expected to limit products to 10 milligrams of THC per dose. Similarly, California has focused its regulations around keeping cannabis edibles out of the hands of children with a universal cannabis product symbol, a government warning, child-proof packaging and clear labeling for potency and recommended dosage.

Takeaway

Not every cannabis consumer is particularly interested in smoking or vaping, but everyone is interested in tasty treats. Meeting regulatory hurdles for dosing and keeping products out of the hands of children has been a challenge, but these challenges hardly reduce the potential of what promises to be, and in many jurisdictions already is, one of the primary market segments of the cannabis industry.

Source: https://investingnews.com/innspired/global-cannabis-edibles-market/

Good Life Networks $GOOD.ca – Confused About What Makes Something Programmatic? It Needs These 3 Features $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 9:55 AM on Tuesday, April 2nd, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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Confused About What Makes Something Programmatic? It Needs These 3 Features

  • Programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.
  • Programmatic gave new life to display advertising

By Kathleen Petersen

Display media—banner ads, specifically—has seen its share of ups and downs. In the mid-90s when digital advertising became a thing, banner ads were one of the first formats.

I can imagine those initial advertising agency media teams saying to clients, ” We ran this little box on our webpage and look how many clicks it got! Look how many people used this little box to visit your site!” But then, of course, consumers got used to banner ads. They were no longer a novelty, and people stopped clicking. Instead, they started saying things like, “Those ads are annoying,” or “I don’t even notice those ads” (although studies prove they do). Everyone hated them, and display advertising budgets started to dwindle.

Enter a new buying strategy: programmatic, an algorithmic approach to putting media placements in front of the right user, prioritizing reach over environment.

Programmatic gave new life to display advertising. Suddenly banners and video weren’t as expensive. They were more sophisticated in targeting and were easier to optimize based on an end goal (translation: better than running the impressions and assuming they do something good that can’t be proven). By 2010, sophisticated digital advertisers were funneling large amounts of their display media budgets to this approach. Today it’s all media teams talk about: programmatic banners, programmatic video, programmatic native, and now, programmatic TV, programmatic out of home and programmatic mail.

Hold up, though—that’s not programmatic. Programmatic has gone beyond what it is at its roots … to a buzzword for seemingly any media with a bit of data behind it.

Programmatic has gone beyond what it is at its roots—a modernized and automated approach to media buying—to a buzzword for seemingly any media with a bit of data behind it.

There are three pieces required to make something programmatic:

The ability to combine multiple layers of data

Demographics and interest targeting have been in digital media’s corner for a while. With a programmatic approach, you can slice and dice those targeting technologies, add others and stack them all on top of each other. This includes first-, second- and third-party data. The ability to determine if a person is within our target audience based on their demographics, what their interests are, where they are geographically, how often they travel, what type of credit card they use, how long they’ve owned their home and on and on is right up the programmatic alley.

Real-time bidding

Before programmatic buying was available, display buyers would identify sites with the highest reach against their target audience and buy a set number of impressions directly from said site. This isn’t the case with programmatic. Now we’re in an exchange, bidding to get the best placements in front of the most qualified users and paying only a penny more than the next advertiser we won the bid from. Buying programmatically is much more efficient and garners a far wider reach. You’re finding the best available user, regardless of the content they’re in. Not to say that premium environment prioritized in the days of old isn’t important. White lists and premium marketplaces can get you high-quality contextual placements while using a programmatic approach.

On the fly optimization

At one time, ads ran and we served X number of impressions or ads ran, we ran X number of impressions and Y people clicked on them was the furthest extent to which you could report on your display media performance. You could take this information and adjust your strategy for next time. But with programmatic, algorithms are getting continuously smarter, and you’re able to optimize based on a multitude of factors. So now your campaign can improve as time goes on instead of waiting until the end so you know what to do better next time. Budgets can be prioritized according to what users are doing post-exposure in real-time. For example, if placement A is performing better than placement B, the algorithm will shift bids to prioritize the better performer.

These three features are possible with digital media, but at this point, it isn’t possible for traditional media channels to pull all of them off. As time and technology goes on, traditional media channels will get closer to achieving this. Television, with the use of smart TVs and OTT devices is the closest.

Data available for television targeting has become much more sophisticated in recent years, but they are lacking in real-time bidding. Most TV being bought “programmatically” is still purchased two weeks ahead of time, not at the exact second exposure is available. And while we can now use data to identify high indexing programming, the targeting isn’t 1-to-1 unless it is addressable. Out of home is in second place, and will be easier to achieve on small digital boards (think ATM or gas station screens) where a user can be identified by their phone’s proximity to the screen.

So, when you hear a media channel being referred to as programmatic, make sure the term is being used correctly. Advances in technology in digital and traditional channels that allow our campaigns to be more precise are very exciting and enticing, but check against these three features to ensure you know how your media dollars are being used.

Source: https://www.adweek.com/programmatic/confused-about-what-makes-something-programmatic-it-needs-these-3-features/