Agoracom Blog

American Creek Reports That JV Partner Tudor Gold Confirmed the Presence of a Substantial New Gold Zone at the Treaty Creek Project, Golden Triangle $AMK.ca $TUE.ca $SEA.ca

Posted by AGORACOM at 9:17 AM on Friday, February 1st, 2019
  • JV partner Tudor Gold announced the designation of a new gold zone at Treaty Creek which has been named “Goldstorm”
  • The mineralization encountered to the northeast of Copper Belle has different characteristics, configuration and geometry.
  • “Goldstorm is a much larger system than Copper Belle at 300m wide and extends vertically for over 700m
  • Gold appears to be continuing towards the northeast and southeast and clearly becomes stronger in the northernmost hole, CB18-39 which returned 563.8 meters of 0.981 grams per tonne gold

Cardston, Alberta–(Newsfile Corp. – February 1, 2019) – American Creek Resources Ltd. (TSXV: AMK) (“the Corporation”) today reports that JV partner Tudor Gold announced the designation of a new gold zone at Treaty Creek which has been named “Goldstorm”. It was previously thought that gold mineralization identified by drilling northeast of the Copper Belle Zone was simply a northeast extension of that same zone, but after evaluating drill hole data from holes completed in 2016, 2017 and 2018, it appears that the mineralization encountered to the northeast of Copper Belle has different characteristics, configuration and geometry. While it is unclear whether the zones are genetically linked, these zones are physically separate. The surface drill hole location map at the end of this news release shows the location of both gold zones.

Tudor Gold Exploration Manager, Ken Konkin explains: “Goldstorm is a much larger system than Copper Belle, it is at least 300m wide and extends vertically for over 700m. The zone has been traced for approximately 500 meters along a northeastern azimuth. Gold mineralization appears to be continuing towards the northeast and southeast and clearly becomes stronger in the northernmost hole, CB18-39 which returned 563.8 meters of 0.981 grams per tonne gold. The upper portion of CB18-39 averaged 1.141 gpt gold over 280.5 meters and a lower zone in the same hole averaged 1.154 grams per tonne gold over 156 meters. This hole bottomed in mineralization and we will look at the option of re-entering the hole this year in attempts to extend the mineralization deeper. But the primary focus will be to extend the Goldstorm Zone along strike to the northeast and to the southeast as well.

Over the coming months, we hope to gain a better understanding of aspects that control gold mineralization. Re-examination of drill hole information has revealed the presence of a northwest dipping thrust fault that appears to define the upper contact of the Goldstorm system. The relationship of this fault to the formation of the mineral zone is an aspect of further study, as are the various styles of sulphide mineralization, silicification and alteration. Compilation and evaluation of this data will help in planning for the drilling campaign to be undertaken in the up-coming exploration season.”

The following table gives gold composite values over broad intervals from four drill hole sections that cut the Goldstorm Zone, incorporating results from diamond drill holes completed during 2016, 2017 and 2018. Low-grade gold mineralization occurs as a broad envelope which contains a horizon of stronger gold mineralization in the upper portion of the system. Furthermore, the drill hole sections demonstrate what appears to be the presence of a second, lower gold horizon. The corresponding sections 108+00 NE, 109+00 NE, 110+00 NE and 111+00 NE are displayed at the end of this news release.

Table I: Sections 108+00NE, 109+00NE, 110+00NE and 111+00NE Gold Composites

* All assay values are uncut and intervals reflect drilled intercept lengths.
* True widths of the mineralization have not been determined.

QA/QC

In 2016 and 2017, drill core samples were prepared and analyzed at Activation Laboratories Ltd. in Kamloops, BC. In 2018, drill core samples were prepared ALS Global’s Preparation Laboratory in Terrace, BC and assayed at ALS Global’s Geochemical Laboratory in North Vancouver, BC. Analytical accuracy and precision are monitored by the submission of blanks, certified standards and duplicate samples inserted at regular intervals into the sample stream by Tudor Gold personnel. Activation Laboratories and ALS Global Laboratories quality systems comply with the requirements for the International Standards ISO 17025: 2005.

QP

The Qualified Person for this new release for the purposes of National Instrument 43-101 is the Company’s Exploration Manager, Ken Konkin, P.Geo. He has read and approved the scientific and technical information that forms the basis for the disclosure contained in this news release.

Treaty Creek Joint Venture

The Treaty Creek Project is a joint venture between Tudor Gold, Teuton Resources Corp., and American Creek. Tudor is the operator and holds a 60% interest with both American Creek and Teuton each holding respective 20% carried interests in the property (fully carried until a production notice is given).

For more information about Treaty Creek click here.

About American Creek

American Creek is a mineral exploration company with a strong portfolio of gold and silver properties in British Columbia. Three of those properties are located in the prolific “Golden Triangle”; the Treaty Creek and Electrum joint venture projects with Tudor Gold/Walter Storm as well as the 100% owned past producing Dunwell Mine.

The Corporation recently completed a preliminary exploration program, including 2,000 meters of drilling, on its 100% owned Gold Hill project located in the Wild Horse River watershed of SE British Columbia. Assay results are pending.

The Corporation also holds the Austruck-Bonanza, Ample Goldmax, Silver Side, and Glitter King properties located in other prospective areas of the province.

For further information please contact Kelvin Burton at: Phone: 403 752-4040 or Email: [email protected]. Information relating to the Corporation is available on its website at www.americancreek.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Statements regarding Forward-Looking Information

Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words “could”, “intend”, “expect”, “believe”, “will”, “projected”, “estimated” and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Corporation’s current belief or assumptions as to the outcome and timing of such future events. Actual future results may differ materially.

All statements including, without limitation, statements relating to the Goldstorm Zone as well as any other future plans, objectives or expectations of the Corporation are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from the Corporation’s plans or expectations include risks relating to the actual results of current exploration activities, fluctuating gold prices, possibility of equipment breakdowns and delays, exploration cost overruns, availability of capital and financing, general economic, market or business conditions, regulatory changes, timeliness of government or regulatory approvals and other risks detailed herein and from time to time in the filings made by the Corporation with securities regulators. The Corporation expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise except as otherwise required by applicable securities legislation.

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betterU $BTRU.ca launches ‘Learner Assistant’ browser extension and advances its ‘Upskill tool’ $ARCL $CPLA $BPI $FC.ca

Posted by AGORACOM-JC at 8:07 AM on Friday, February 1st, 2019
  • Announce the launch of their Learner Assistant which supports learners as they explore and access educators’ content from around the world through a Google Chrome browser extension
  • betterU has been working to ensure that the learner’s user experience is properly guided, managed and supported for a life-time of learning.

OTTAWA, Ontario, Feb. 01, 2019 — betterU Education Corp. (the “Company” or “betterU”) is pleased to announce the launch of their Learner Assistant which supports learners as they explore and access educators’ content from around the world through a Google Chrome browser extension.

One of the challenges faced while building a solution that provides access to global educators is the ability for the Company to support a learner while they are working in different learning environments. With thousands of global Ed-Tech providers, different learning technologies and varying student registration processes, a learner may experience multiple challenges as they move from educator to educator. betterU has been working to ensure that the learner’s user experience is properly guided, managed and supported for a life-time of learning.  The Learner Assistant is just one of the many solutions betterU has been putting in place to support their vision providing access to Education for All.

With the new Learner Assistant, learners can access learning content through betterU’s platform and seamlessly transition into a new learning environment while still being able to:

  • Search and compare learning content provided through betterU
  • View purchase history, wish list, recommendations and job opportunities
  • Receive recommendations of courses based on their profile
  • Access and view saved jobs and additional employment recommendations
  • Rate courses immediately after completion
  • Communicate with betterU at any time through our live chat, email support and call centre
  • Receive notifications about new courses and exclusive offers
  • Manage global learning paths, access study abroad opportunities, apply for internships, view corporate opportunities, manage skills advancements, complete assessments and much more (coming 2019)

The betterU Learner Assistant will be made available to each learner who registers with betterU. The application (app) can also be downloaded for free from Google’s Chrome Store

In parallel to acquiring content partnerships and building support technologies such as the Learner Assistant, betterU has been working to solve for the skill shortage affecting 100s of millions of people globally. There are thousands of jobs across industries such as health care, hospitality, aerospace, telecom and more. Each job carries multiple knowledge and skill requirements that many are now realizing they do not meet. betterU’s education-to-employment ecosystem brings together a collaboration of global educators whose offerings support the acquisition of skills required for employment. However, access to a massive global library of content is only part of the solution.  It is important to also integrate the understanding of the education and skill requirements for every job profile and connect those requirements and opportunities to learners in need.  

India’s National Occupational Standards (NOS) specify the standard of performance an individual must achieve when carrying out a function in the workplace, together with the knowledge and understanding they need to meet a standard consistently.1 The NOSs were produced by each industry Sector Skill Council (SSC) and are based on global standards. Leveraging the efforts of the country, betterU extracted the profiles which define the educational, professional, technical and generic skill requirements, as well as other key details and set to work on a skilling solution.

With use of technology, betterU has mapped all job profiles within the major industries and created a massive database of course recommendations which are connected to learning content offered by our global partners. Through a simple and interactive learner assessment, betterU can now analyse and recommend learning solutions to an individual by understanding their job interests and assessing their education and skill levels. After the assessment is complete, betterU can guide a learner towards appropriate learning paths to help learners achieve their goals for employment.  The Company has been focused on the skill shortage problem for years and is pleased to announce it has completed the first prototype of their Upskill Tool.  betterU expects to complete their Upskill Tool over the next quarter and be able to support India’s national skills shortages.

1 National Occupational Standards, National Skills Development Corporation https://nsdcindia.org/national-occupational-standards

About betterU

betterU, a global education to employment platform, aims to provide access to quality education from around the world to foster growth and opportunity to those who want to better their lives. The company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated education-to-employment ecosystem. betterU’s offerings can be categorized into several broad functions: to compliment school programs with flexible KG-12 programs preparing children for next stage of education, to provide access to global educational opportunities from leading educators, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.

www.betterU.ca and www.betterU.in

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release may contain forward-looking statements and information, which may involve risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with betterU’s growth, the state of the financial markets, regulatory risks and other factors. There can be no assurance or guarantees that any statements of forward-looking information contained in this release will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral statements containing forward-looking information are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. Unless otherwise required by applicable securities laws, betterU disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise. Readers should not place undue reliance on any statements of forward-looking information that speak only as of the date of this release. Further information on betterU’s public filings, including their most recent audited consolidated financial statements, are available at www.sedar.com.

For further information, please visit  https://ir.betteru.ca/investor-overview/press-releases/

On behalf of the Board of Directors,
better Education Corp.
Brad Loiselle, CEO     

For further information:

Investor Relations
1-613-695-4100 Ext. 233
Email: [email protected]

Photos accompanying this announcement are available at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/e589141f-ec4c-4449-b84a-e77f95a8b4f0http://www.globenewswire.com/NewsRoom/AttachmentNg/83341e14-1411-41e5-aa79-b2d930f75ae5

Learner Assistant
Learner Assistant – Browser Extension to support learners globally
Upskill Tool
High-level overview of Upskill tool

Esports Entertainment Group $GMBL – $8 Million Won by Top 10 Mobile #Esports Athletes in 2018 $ATVI $TTWO $GAME $EPY.ca $TCEHF

Posted by AGORACOM-JC at 3:41 PM on Thursday, January 31st, 2019
SPONSOR: Esports Entertainment $GMBL Esports audience is 350M, growing to 590M, Esports wagering is projected at $23 BILLION by 2020. The company has launched VIE.gg esports betting platform and has accelerated affiliate marketing agreements with 190 Esports teams. Click here for more information
GMBL: OTCQB
  • The top 10 competitors won more than $8 million in combined prizes in 2018, with 7 of the 10 rankings claimed by women.
  • The prizes earned by this year’s winners were three times larger than that earned by 2017’s top players.

SAN FRANCISCO, Jan. 31, 2019 – Skillz, the worldwide leader in mobile eSports, today announced the top mobile eSports athletes of 2018. The top 10 competitors won more than $8 million in combined prizes, with 7 of the 10 rankings claimed by women. The prizes earned by this year’s winners were three times larger than that earned by 2017’s top players.

Rankings Username State Prizes Won
1 Kmamba1090 CA $1,418,508
2 SirLastBit OH $1,321,255
3 HestiaX NJ $978,551
4 LegalEnormousPhds NY $976,269
5 yutourmaline NY $873,526
6 kk8245 VA $681,863
7 Goinhiking NC $639,234
8 jpark87 MI $627,191
9 zZzSleepyzZz NY $625,858
10 CaliCountry5 NJ $618,005

“When I first started competing on the Skillz platform, I never realized this was something I could do professionally,” says Jennifer Park (jpark87), a college engineering student from Westland, Michigan. “The prizes I’ve earned from playing Skillz games have helped put me through college.”

The mobile gaming industry is projected to grow into a $70 billion market in 2019, accounting for over half of the $138 billion gaming space. As the industry’s revenue has increased, competitive gaming prize pools have also grown in tandem. Prizes from eSports tournaments such as the “Dota 2” International topped $25 million last year, now exceeding those of prestigious offline sports events such as the Indy 500 andthe Masters.

According to eSportsEarnings.com, global eSports prize pools grew 31.5% from 2017 to 2018. In comparison, the top 10 Skillz competitors generated over a 300% year over year increase in prizes won, with the top player ranking #6 on the list of highest-earning 2018 athletes across the global eSports industry.

“Top mobile eSports athletes bring the same inspiring dedication you see in world-class NBA or MLB players to our increasingly digital world,” says Andrew Paradise, CEO and founder of Skillz. “Similar to how radio and television revolutionized the future of sports, Skillz is using mobile technology to do the same for eSports.”

Skillz was recently recognized for disrupting the technology industry and shaping the future of eSports, being named to both the 2018 Forbes Next Billion-Dollar Startups list as well as the 2018 Entrepreneur 360 list. The company also reported doubling its revenue run-rate twice in 2018 to a current total of over $400 million.

The top Skillz competitors are ranked based upon total tournament prizes won by each player, excluding any entry fees paid to enter those tournaments. For more information on Skillz-enabled games and implementing mobile eSports competitions, visit www.skillz.com or email [email protected].

About Skillz
Skillz, the leading mobile eSports platform, connects the world’s 2.6 billion mobile gamers through competition. In 2018, Skillz was named to Entrepreneur Magazine’s 100 Brilliant Companies, Forbes’ Next Billion-Dollar Startups, and the Entrepreneur 360. Skillz has also been named the #1 fastest-growing private company in America by Inc. Magazine and a CNBC Disruptor 50. Over 18 million gamers use Skillz to compete in mobile games across 13,000+ game studios. Founded in 2012, Skillz is headquartered in San Francisco and backed by leading venture capitalists as well as the owners of the New England Patriots, Milwaukee Bucks, New York Mets and Sacramento Kings. To learn more, visit www.skillz.com.

Press Contact
Roxie Bostwick
Communications Lead
Skillz Inc.
[email protected]

SOURCE Skillz

BetterU Education Corp. $BTRU.ca – Education Budget 2019: From tax-free education to an upskilling allowance, here’s what education experts want $ARCL $CPLA $BPI $FC.ca

Posted by AGORACOM-JC at 1:54 PM on Thursday, January 31st, 2019
SPONSOR:  Betteru Education Corp. Connecting global leading educators to the mass population of India. BetterU Education has ability to reach 100 MILLION potential learners each week. Click here for more information.
BTRU: TSX-V

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Education Budget 2019: From tax-free education to an upskilling allowance, here’s what education experts want

  • By 2020, the average age of people will be 46 years in the US, 42 years in Europe, 48 years in Japan, but only 27 in India.
  • This means that India’s demographic dividend is a huge scope for us to capture the job market and can be a big boost for the country’s economy.

Roshni Chakrabarty   Here are the education budget expectations from education industry experts and professors for the interim Budget Session 2019.

By 2020, the average age of people will be 46 years in the US, 42 years in Europe, 48 years in Japan, but only 27 in India. This means that India’s demographic dividend is a huge scope for us to capture the job market and can be a big boost for the country’s economy. But this can only happen if today’s youth and students are provided with the correct skills to help them secure future jobs. For that, we need a good education budget.

Ahead of the general elections, the government will present an interim Budget tomorrow, February 1. The last Budget session 2019 of the present NDA government is likely to be presented by interim Finance Minister Piyush Goyal in the Lok Sabha, who was given additional charge of the Finance Ministry as Arun Jaitley has gone to the US for treatment.

The education budget of 2018 was one of the least valued at just 3.5 percent. Here is what education experts are expecting from the Budget session 2019:

1. All-over increase in Education Budget

India needs to increase its Education Budget in the Budget Session 2019.

Ravi Sreedharan, Founder and Director, Indian School of Development Management (ISDM):

“While it might sound ambitious, there is a need to double the current levels of spending in the two areas of public education and public health as a percentage of GDP. Spend on Education as a percentage of GDP is still around 3% versus the aspirational goal of 6%. Lots of developing and developed countries in the world have already been earmarking and spending close to this ballpark (as a percentage of GDP) on education.

Given the widespread inequality and poverty in India, education needs to play a critical role in bringing about intergenerational social and economic mobility with primary public education standing out as the most important area of focus.

Without a good quality government schooling system, it’s impossible to envision us moving towards a just, equitable, humane and sustainable society. Without that the potential demographic dividend we could benefit from is nothing but a pipe dream.”

Rohit Manglik, CEO, EduGorilla:

“The upcoming education budget needs to take initiatives such as allocating bigger spending on education, provision for proper teacher training along with higher pay and administrative incentives.

Incentives need to be provided to encourage research in all disciplines and for augmenting the technical capacity of the central educational institutions like NCERT, NUEPA, IGNOU and many more.

Furthermore, a comprehensive scheme on lines of Ayushman Bharat can be a great start to improve the quality of education.”

Prof. Indradeep Ghosh, Associate Professor & Dean (Faculty), Meghnad Desai Academy of Economics:

In an election year, it would be only appropriate to expect that the government will release an optimistic picture of its finances, which is to say that even though expenditures will be shown to increase on account of various programmes being announced ahead of elections, the revenue side will also appear buoyant and on the rise.

The truth of the matter may be more unpalatable, though. India’s fiscal situation is well known to follow a political cycle, and there is a real danger that FRBM mandates will not be respected in projections, and that the signal picked up by foreign investors will be a largely negative one, irrespective of what the budget actually says.

To allay such fears, the government should try to offer as realistic a vision as possible of the future course of policy if it is re-elected, and especially provide indications of how it proposes to solve critical problems of the Indian economy such as insufficient job creation and deficient infrastructure.

2. Tax-free education to boost ed-tech

Zishaan Hayath, CEO & Co-founder, Toppr:

“Two key steps need to be made – education needs more funding by the government, and it must be tax-free. The budget reserved for education reforms has been constantly declining over the last five years.

Currently, ed-tech is taxed at 18% GST which limits affordability to high-income groups. Education is not a luxury. In fact, online learning is the only way to cater to individual needs at a fraction of the cost. This should be made tax-free to lower after-school education costs for students.”

Shobhit Bhatnagar, Co-founder, Gradeup:

“In a country with over 200 million students, online education can play a major role in improving learning outcomes at a large scale. The government needs to actively support early stage industries like ed-tech that can create impact at scale.

Today, the GST rate for all educational services outside of schools and colleges is 18%, which is same rate bracket as discretionary items such as perfumes, chocolates etc. The government should move educational services to a no GST or the 5% slab.”

Vineet Chaturvedi, Co-founder, Edureka:

“Speaking specifically of the ed-tech industry, a reduction in GST would greatly help boost a culture of up-skilling among Indians and this is indeed the need of the hour for India to maintain an edge in technical skills.

Education and up-skilling is no luxury and it should not be taxed as such. It’s said that India lags behind even Sudan when it comes to its investments in education and healthcare mapped as a measurement of its commitment to economic growth, according to Institute for Health Metrics and Evaluation. It’s time to change that.”

Beas Dev Ralhan, CEO, and Founder, NextEducation India Pvt Ltd:

“With the General Budget around the corner, we have high hopes from the government and expect that a substantial amount would be set aside to the education sector so that we can lay a stronger foundation for new-age learning strategies.

The prerequisite for quality education becoming available to all is the free and easy access to quality e-learning resources. This can be initiated by the government through technologies such as artificial intelligence, virtual and augmented reality and cloud computing.

It is also important to ensure that internet access provided to rural areas is functional so that students from those parts can use it for effective self-learning.”

Amol Arora, Vice Chairman & Managing Director – Shemford Group of Futuristic Schools:

“For any country, the most significant returns are those garnered from investments made in its children.

The next generation is going to enter a globalized world and will be competing for jobs not just against other students but also innovative technologies that are quickly replacing human jobs.

In order to keep our children in the competition, we need to ramp up our ed-tech sector in the years to come. To that end, Budget 2019 should give certain tax breaks to ed-tech startups to enable them to reach sustainable levels.”

Sampreeth Reddy Samala, Founder and CEO, Worldview Education:

“For any education policy in India to make sense, it needs to address issues and provide solutions at a scale. From that view, potentially game-changing tax reforms in the education space are still pending. There is possibly great potential for vast private energy to be tapped into if tax reforms are brought into this space to make it attractive and competitive for private enterprises to enter, innovate and thrive.

Today, every and any educational idea which falls out of the traditional realm is taxed at par with some of the luxury products. This has to change to make investments into innovative ideas in education’ attractive which is crucial to meet the larger and current needs of an aspiring country like India.

This will also help the sector get rid of undesirable practices of working around these taxation hurdles in the name of the sector being and meant to be a novel, not for profit one. This is not only reducing the efficiency of the space but also killing innovation in education.”

Rohit Manglik, CEO, EduGorilla:

“While the Indian government has done much to safeguard the interests of all stakeholders of education, including students, the upcoming interim budget needs to address some important components of the education sector. Undoubtedly, lowering the GST rates from an existing 18% to expected 5% will make education affordable to students.”

3. Better skill development initiatives

Divya Jain, CEO, and Founder, Safeducate:

“In the previous Budget 2018, the government took key steps in skilling and also increased the funds. In this Budget session 2019, we expect that the government should take key steps in raising the quality of skills to levels demanded by a potential employer or even required for a person to start one’s own business.

The focus should be on integrating strategies to increase skilling outcomes and sustain economic growth. Current skill development initiatives should be integrated with nation-building mission programmes.

As an organization which provides skilling and get funded from the government to execute the Skilling programme, we seek some tax benefits. Constructing the skilling centre requires a lot of physical material which is being charged along with GST. We are not being able to reclaim the GST we had paid in the Inward supplies. Also, we have various certification and degree programmes in Logistics and Supply chain management where we are not being exempted from GST.

Support in terms of medical allowance for students that are being trained in skilling programmes is also required. As technology is changing, the Government needs to allocate more funds to improve the quality and develop excellence in Skilling centres.
The government has promised and initiated schemes in Skilling such as PMKVY 2.0, DDU-GKY, NAPS, Bharatmala and Sagarmala, PMKK etc. These schemes have helped us to reach the rural parts of India – ‘the real India’.”

Vineet Chaturvedi, Co-founder, Edureka:

“Skilling and continuous learning have become sufficiently important requirements in today’s competitive professional landscape so much so that even the Indian government has taken note of it and launched skill development initiatives.

What could accelerate India’s skill development story even further and provide fodder to corporate growth is a ‘skilling allowance’ for all tax-paying individuals. Such a rebate that rewards continuous learning will go a long way in creating an industry relevant workforce that can make India a skill hot spot.

Continuous learning is a necessity and not just an option anymore and by treating it on par with necessary allowances such as HRA, LTA, DA & others, GOI would be doing India a great service. After all, India’s biggest strength is its human resource.

Such an allowance will also be beneficial to IT, ITes industries which are subject to frequent skill churn and the ed-tech industry which has been working towards addressing this skilling need on ground.”

Nikhil Barshikar, Founder and MD at Imarticus Learning:

With technology disrupting jobs across sectors, it is important to bridge the skilling gap. The budget session 2019 should focus on skill development as it will directly impact the economy for the better.

We strongly feel the need for allocating more funds towards specialization i.e. in higher and further education, with the vision of enhancing the training and the research amenities for reskilling the workforce.

Tax rebates and incentive schemes will encourage educational institutions to expand their operations in Tier 2 & 3 cities.”

Dr. Jamshed Bharucha, Vice Chancellor, SRM University AP, Amaravati:

“The need to invest in the soft skills development within the education sector is highly important so that qualified, talented and gifted young Indians are not handicapped in any way by communication abilities that can impede their success on a national and international stage.”

Amol Arora, Vice Chairman & Managing Director – Shemford Group of Futuristic Schools:

“The government should grant financial incentives for organizations setting up educational institutes in rural and underserved areas. Currently, the private sector in education is viewed with distrust which is why concrete steps should be taken to show that public-private partnerships can be a win-win for all — delivering quality without fleecing the parents.”

4. Resolution of the angel tax for startups

Siraj Dhanani, Co-Founder and CEO, InnAccel Technologies:

“In the budget session 2019, the govt should continue the focus on healthcare and invest substantially in upgrading the primary and secondary health tiers in the country. This upgrade can leverage the indigenous medical technologies developed specifically for Indian healthcare needs, and thereby support the Make in India initiative.

I hope the budget provides a comprehensive resolution to the angel tax issue being faced by startups, especially ones based on generating intellectual property like medical technology startups.

Raising capital for startups working on affordable healthcare is already difficult- it is made more so by this angel tax, which is effectively a tax on Indian innovation.”

5. Relief for Small and Medium-sized Enterprises (SMEs)

Ankit Gupta, Vice President and COO, Exportersindia.com:

“Despite making huge contributions to the economy, SMEs often face a multitude of challenges that restrict their growth. Due to numerous issues like lack of sustainability, insufficient funds, limited access to resources, heavy competition from large entities, small enterprises often fail to meet their true potential.

Although the ongoing digital revolution has allowed better connectivity while enabling MSMEs and SMEs to gain exposure to the global market, the struggle is constant. However, with the 2019 Union Budget approaching fast, the scenario may change.

Though the recent GST reform has given a huge relief to the SME sector, easy availability of loans, allocation of money in the digital lending sector and tax breaks would be our prime expectations for SMEs from this Budget 2019.”

6. Better student guidance and career counselling

Prateek Bhargava, Founder & CEO, Mindler:

“We at Mindler believe that allocation for funds to drive career counseling and guidance initiatives are a critical need at the ground level. There is a big need to drive students towards careers which are in sync with their abilities rather than blindly following a few career domain.

While national boards have made the need for guidance services mandatory, most schools have not implemented the same primarily due to lack of digital infra to implement state of the art platforms or lack of certified experts in this domain.

Identifying and mapping talent towards right domains is critical for our country, which has the largest youth population globally, if it wants to reap the demographic dividend. We hope the government will enlarge focus on PPP in providing high-quality career guidance to school students across India.

Lastly, in keeping with its recent declaration that it is open to reconsider GST rates on certain components in the education sector, we hope the government will review GST on ancillary services in education.”

7. More research funds

Dr. Jamshed Bharucha, Vice Chancellor, SRM University AP, Amaravati:

“Quality education needs to be made available to all. If we have to keep up with western nations and with regional neighbours in fields of science and technology, our educational institutions need to step up funding on research for a wide range of applications from health sciences, bio-medical, genomics, data science, machine learning, agriculture and food production, space and astrophysics.

University-led research can be an important bridge between ideas and practical applicability in the industry. We need to put in a greater focus on this and commit resources to centres of excellence that will tackle the areas where research is most needed and of national significance. This needs to be done with a sense of urgency on a national scale.

Because university research needs and national priorities(such as Defence Tech, Health & Sanitation, Nutrition & Food) are so closely aligned, Budget 2019 should also focus on University Research funding.”

8. More focus on teacher training and digital upgradation

Prateek Bhargava, Founder & CEO, Mindler:

“The government of the day’s efforts to drive growth, investment and embrace technology in education are all steps in the right direction, however, investment into technology upgradation and teachers training has been falling short.

While this is an interim budget, we hope that it will pave way for higher allocation in these two critical elements as they will usher in much-needed improvement in quality outcomes, allowing schools to leverage the power of digital solutions that bring high quality, personalization and focus on evaluation of outcomes.”

Zishaan Hayath, CEO & Co-founder, Toppr:

“The education budget should be used to digitise schools at a mass level so that every student can access quality education. It should also be used to upskill teachers and close the gap between the education system and current employer demands.

Beas Dev Ralhan, CEO, and Founder, NextEducation India Pvt Ltd:

“Training teachers on the latest pedagogies and Information and Communication Technology (ICT) is the need of the hour as they are expected to employ innovative teaching methods and make use of digital tools in the classrooms. However, there is a dearth of 11 lakh adequately qualified teachers in the K-12 segments.

Even though the government is trying to tackle the situation with initiatives such as Teacher Professional Development courses on the digital platform Diksha, this issue also needs prioritizing in the upcoming budget.

We also hope that the government provides the right kind of infrastructural support for a system of education that is on a par with global standards, and help Indian students face the challenges of tomorrow.”

Source:https://www.indiatoday.in/education-today/featurephilia/story/education-budget-2019-pre-budget-expectations-what-education-experts-want-1443570-2019-01-31

CLIENT FEATURE: Tartisan Nickel $TN.ca Kenbridge Property Hosts M&I Resource of 7.14 Million Tonnes at 0.62% Nickel, 0.33% Copper $ROX.ca $FF.ca $EDG.ca $AGL.ca $ANZ.ca

Posted by AGORACOM-JC at 11:46 AM on Thursday, January 31st, 2019

Investment Highlights

  • Kenbridge property has a measured and indicated resource of 7.14 million tonnes at 0.62% nickel, 0.33% copper
  • 17.5 (21.8 fully diluted) percent equity stake in Eloro Resources and 2 percent NSR in their La Victoria property

Kenbridge Ni Project (ON, Canada)

  • Advanced  stage  deposit  remains open  in  three  directions,  is  equipped with a 623m  deep  shaft  and  has  never  been  mined. 
  • Preliminary  Economic Assessment completed and updated returned robust project 
    economics and operating costs including  a  NPV  of  C$253M  and  cash costs of US$3.47/lb of nickel net of  
    copper credits.
  • Plans for Kenbridge include updating PEA, advancing the project through to feasibility and exploring the open mineralization at depth

FULL DISCLOSURE: Tartisan Nickel Corp. is an advertising client of AGORA Internet Relations Corp.

CLIENT FEATURE: American Creek $AMK.ca encounters high grade #Gold / #Silver at Treaty Creek, same system as Seabridge Gold $SA $SEA.ca $SKE.ca $TUD.ca $PVG $MRO.ca

Posted by AGORACOM at 9:49 AM on Thursday, January 31st, 2019

AMK: TSX-V, OTCBB: ACKRF

  • Intersected various mineralized zones
  • Most significant was 337.5m of continuous mineralization grading 0.76 g/t gold from 2 to 339.5m depth,
  • Including a higher grade intercept of 124.5m grading 0.98 g/t gold from 53.0 to 177.5m

OTHER RECENT HIGHLIGHTS

  • Reported on First Two 2018 Holes at Treaty Creek Including 1.036 G/T Gold over 121.8 Meters and First Sighting of Visible Gold in Core Read More
  • Encountered numerous high grade gold/silver intercepts in preliminary drilling at the new HC zone at the Treaty Creek Project Read More
  • Additional gold discovery of 5.1m of 9.57 g/t gold from 249.35m to 254.45m Read More

View Presentation

FULL DISCLOSURE: American Creek Resources is an advertising client of AGORA Internet Relations Corp.

ThreeD Capital Inc. $IDK.ca – #Blockchain Technologists And Finance Veterans Collaborate To Bring Blockchain To Capital Markets $HIVE.ca $BLOC.ca $CODE.ca

Posted by AGORACOM-JC at 9:15 AM on Thursday, January 31st, 2019

SPONSOR: ThreeD Capital Inc. (IDK:CSE) Led by legendary financier, Sheldon Inwentash, ThreeD is a Canadian-based venture capital firm that only invests in best of breed small-cap companies which are both defensible and mass scalable. More than just lip service, Inwentash has financed many of Canada’s biggest small-cap exits. Click Here For More Information.

Idk large
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Blockchain Technologists And Finance Veterans Collaborate To Bring Blockchain To Capital Market

  • Bridging old-world and new-world finance is something that blockchain technology has aimed to achieve since bitcoin was first released in January 2009.
  • Ten years later, this is coming to fruition as blockchain-based solutions designed to enable faster, more transparent, peer-to-peer financial transactions are coming to market.

 Rachel Wolfson Contributor

According to Sam Tabar, co-founder of Fluidity, in order for capital markets to evolve, industry veterans need to join forces with blockchain technologists to truly bring blockchain’s fundamental technology to today’s financial markets.  

“If you look at the industry landscape, to date there has not been a comprehensive platform built by blockchain technology professionals and structured finance veterans,” says Tabar.

In order to bridge this gap, Fluidity, a company that provides technology services to registered broker-dealers, issuers and financial institutions for tokenized securities, has joined forces with Propellr, an end-to-end solution for creating, managing, and servicing digitally held assets with an integrated FINRA-registered broker dealer.

Announced today, Propellr and Fluidity have created “Fluidity Factora,” a new, out-of-stealth company that takes complex financial assets, breaks them down into their basic factors, and encodes them to a blockchain. This enables standardization, transparency, and liquidity, making markets more efficient, while reducing the need for middlemen.

The company is unique because it was built by finance and blockchain technology professionals with extensive expertise in their respective fields. The joint team previously published the Two Token Waterfall whitepaper, a liquidity optimized framework for private placement securities.

Propellr is a team of structured finance experts that continues to create institutional grade deals. Factora and AirSwap are an excellent complement of independent platforms, and are uniquely positioned as a full-stack solution to tokenize and trade real-world assets,” says Michael Oved, co-founder of AirSwap. “We’re excited to help push the blockchain world into this forefront: using the fundamental technology of blockchain to revolutionize the industries that need it.”

Simply put, this team takes a new approach to blockchain, mainly by uniting it with structured finance.

Blockchain gives us a tremendous opportunity to make financial information standardized, normalized, and transparent across capital markets,” says Todd Lippiatt, Propellr’s founder and CEO, and co-founder of Fluidity Factora. “We are not trying to become capital raisers, but are focused on building technology with institutional partners in order to establish easily adoptable infrastructure. We’re thrilled to join forces with the minds behind Fluidity.”

Bringing Blockchain Technology With Traditional Capital Markets

In addition to the unique team behind Fluidity Factora, the company’s initial offerings are focused on tokenizing real estate assets. As regulated institutions increasingly move into the blockchain space, tokenizing digital assets is predicted to be a major trend for 2019.

“Tokenizing assets creates a clear, instant, and elegant solution, simplifying complicated industries. Smart contracts lower friction for investors and issuers, making everything replicable and scalable, all while enabling a fluid digital marketplace,” says venture capitalist Bill Tai.

Furthermore, tokenizing assets, such as real estate, could also help solve the problem of illiquidity.

“The private securities market is historically opaque and illiquid; it is on the investor to vet the quality of an investment vehicle, and once committed she/he holds it for the life of the investment. With Factora, incorporating blockchain technology presents the industry with an opportunity to take a significant step forward,” says Lippiatt.

Additionally, trade settlement and servicing are generally bespoke in nature. A blockchain-based solution helps standardize these constructs, ensuring confidence in symmetrical information and transparency.

“The infrastructure behind privately placed securities has barely evolved in 25 years, which is staggering for a constantly evolving market. This team is upgrading the infrastructure in accordance with best practices from both the blockchain and financial industries to create one cohesive framework,” says Donna Redel of the World Economic Forum.

Ultimately, blockchain technology could push forward an industry that has not evolved in a generation, finally creating a true bridge between traditional and new world finance.

Subject to regulatory approval, Propellr is becoming Fluidity Factora.

You can follow Rachel Wolfson on Twitter and LinkedIn to stay up to date on the latest cryptocurrency happenings.

Source: https://www.forbes.com/sites/rachelwolfson/2019/01/30/blockchain-technologists-and-finance-veterans-collaborate-to-bring-blockchain-to-capital-markets/#73234f9278ce

Tetra Bio-Pharma $TBP.ca Enters into Definitive Agreement to Acquire Panag Pharma Inc.

Posted by AGORACOM-JC at 7:18 PM on Wednesday, January 30th, 2019

The Proposed Transaction is expected to:

  • provide Tetra with the most robust Pharmaceutical and Natural Health Products pipeline of any Cannabinoid company;
  • provide Tetra with more pharmaceutical and natural health products;
  • allow Tetra to sell these products worldwide;
  • give Tetra access to Panag’s NHP portfolio which is not included in the present in-licensing agreement with Panag.

ORLEANS, ON, Jan. 30, 2019 - Tetra Bio-Pharma Inc. (“Tetra” or the “Company“), a leader in cannabinoid-based drug discovery and development (TSXV: TBP) (OTCQB: TBPMF), today announced it has entered into a definitive agreement (the “Agreement“) with the shareholders (the “Vendors“) of Panag Pharma Inc. (“Panag“) for the previously-announced acquisition by Tetra of all of the issued and outstanding shares in the capital of Panag (the “Proposed Transaction“).  Panag is a Canadian-based bio-tech company focused on the development of novel cannabinoid-based formulations for the treatment of pain and inflammation.  Panag has developed innovative and patented formulations for the treatment of ocular diseases and other pain conditions such as general neuropathic pain. Their significant formulation expertise in the wellness market will allow Tetra to expand its commercial operations.

Dr. Guy Chamberland, CEO and CSO of Tetra stated, “In completing this acquisition of Panag Pharma we have not only acquired a large portfolio of cannabinoid derived pharmaceutical and natural health products but also a team of scientists that have a substantial amount of expertise in the field.  Tetra Bio-Pharma looks forward to incorporating Panag into its operations and accelerating its various drug development programs including our second-generation inhaled program.”

Following the closing of the Proposed Transaction, it is expected that Panag will remain a separate subsidiary owned 100% by Tetra and provide Tetra with additional discovery and early phase drug development capacity.  With this robust product pipeline, Tetra intends to continue to implement its out-licensing program to generate additional revenues via upfront payments, milestone payments, and royalties and actively pursue the clinical development of lead products.

According to Dr. Orlando Hung, a co-founder of Panag, “The Panag team is very excited to have this well-timed opportunity with Tetra Bio-Pharma, allowing us to continue our decades of translational cannabinoid research. Utilizing the expertise and support from Tetra Bio-Pharma, we are confident that our partnership and combined skills will position us to bring effective and safe cannabinoid-based medications, as well as more innovative cannabinoid delivery systems to market to help managing patients with pain and inflammation.”

Pursuant to the Agreement, Tetra would acquire 100% of the issued and outstanding shares of Panag for an aggregate consideration of $12,000,000, on a debt-free basis and subject to customary post-closing adjustments. The purchase price would be payable by Tetra delivering to the Vendors, on the closing date of the Proposed Transaction, (i) $3,000,000 in cash and (ii) $9,000,000 payable in common shares of Tetra (“Common Shares“), at a price per Common Share equal to the lesser of (i) the 10-day volume weighted average price of the Common Shares ending as of the date of the Agreement and (ii) the Discounted Market Price (as that term is defined in the policies of the TSX Venture Exchange (“TSXV“)) of the Common Shares as at the date that is three business days prior to the closing date of the Proposed Acquisition. The Agreement also contemplates the payment by Tetra to the Vendors of an aggregate amount of up to $15,000,000 in cash in milestone payments upon the achievement of operational targets associated with marketing approvals and commercialization of both human and veterinary drug products by the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA). Tetra is committed to fund Panag’s research in an amount no less than $1,200,000 annually for a period of ten years after the closing date of the Proposed Acquisition. The milestone payments would be accelerated in the event of a bankruptcy, insolvency, failure of Tetra to make its funding commitments to Panag, change of control or sale of all of the assets of Tetra at any time until December 31, 2028. In addition, in the event of a change of control of Tetra within 24 months of the closing date of the Proposed Acquisition, the Vendors would be entitled to receive from Tetra an additional $10 million.

Two of the Vendors, Bill Cheliak and Gregory Drohan, are non-arm’s length parties to Tetra within the meaning of the rules of the TSXV. Mr. Cheliak is the Chairman of the board of directors of the Company (the “Board“) and Mr. Drohan is a director of the Company. The Proposed Transaction will not result in the issuance of securities to non-arm’s length parties as a group as payment of the purchase price exceeding 10% of the number of outstanding shares of the Company on a non-diluted basis.

The Board formed a special committee (the “Special Committee“) for purposes of evaluating the Proposed Transaction. The Special Committee was composed of Benoit Chotard and Carl Merton, both of whom have no interest in Panag or the Proposed Transaction. On December 24, 2018, the Special Committee received a fairness opinion (the “Fairness Opinion“) from Paradigm Capital stating that the purchase price under the Proposed Transaction is fair, from a financial point of view, to the shareholders of Tetra. In light of the Fairness Opinion and of other considerations and upon the recommendation of the Special Committee, the Board approved the Proposed Transaction. Because of their interests in the Proposed Transaction, Mr. Cheliak and Mr. Drohan recused themselves from all meetings and discussions of the Board relating to the Proposed Transaction and abstained from voting on the resolutions of the Board approving the Proposed Transaction.

The Company expects that the Proposed Transaction will be completed in February 2019. Completion of the Proposed Transaction remains subject to a number of conditions, including the receipt of the approval of the TSXV and such other closing conditions as are customary in transactions of this nature.  There can be no assurance that such conditions will be satisfied and that the Proposed Transaction will be completed as described or at all.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

About Tetra Bio-Pharma:

Tetra Bio-Pharma (TSX-V: TBP) (OTCQB: TBPMF) is a biopharmaceutical leader in cannabinoid-based drug discovery and development with a Health Canada approved, and FDA reviewed, clinical program aimed at bringing novel prescription drugs and treatments to patients and their healthcare providers. The Company has several subsidiaries engaged in the development of an advanced and growing pipeline of Bio Pharmaceuticals, Natural Health and Veterinary Products containing cannabis and other medicinal plant-based elements. With patients at the core of what we do, Tetra Bio-Pharma is focused on providing rigorous scientific validation and safety data required for inclusion into the existing bio pharma industry by regulators, physicians and insurance companies.

For more information visit: www.tetrabiopharma.com 

About Panag Pharma:

Panag Pharma Inc. is a Canadian based bio-tech company focused on the development of novel cannabinoid-based formulations for the treatment of pain and inflammation. Panag believes that pain relief should be safe, non-addictive and above all; effective. The Panag Pharma team of PhD scientists and medical doctors are among the world’s leading researchers and clinicians in pain treatment and management. They bring a combined experience of over 100 years in research and clinical care of people dealing with chronic pain and inflammatory conditions. Panag’s current pipeline of pain relief products include formulations for the topical application to the skin, the eye and other mucous membranes. Recently approved by Health Canada and currently undergoing clinical trials, Panag Pharma’s Topical AOTC provides a new approach to the treatment of chronic pain and inflammation.

Forward-looking statements

Some statements in this release may contain forward-looking information. All statements, other than of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements regarding: the anticipated benefits of the Proposed Transaction for Tetra; completion and expected timing of the Proposed Transaction; whether the terms of the Proposed Transaction will be as described in this press release; whether the Proposed Transaction will be successful; the receipt of the approval of the TSXV in respect of the Proposed Transaction) are forward-looking statements. Forward-looking statements are generally identifiable by use of the words “may”, “will”, “should”, “continue”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “plan” or “project” or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the Company’s ability to control or predict, that may cause the actual results of the Company to differ materially from those discussed in the forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations include, among other things, without limitation, the inability of the Company to obtain sufficient financing to execute the Company’s business plan; competition; regulation and anticipated and unanticipated costs and delays, the success of the Company’s research and development strategies, including the completion of the Proposed Transaction, the applicability of the discoveries made therein, the successful and timely completion and uncertainties related to the regulatory process including the applications for Orphan Drug Designation, the timing of clinical trials, the timing and outcomes of regulatory or intellectual property decisions and other risks disclosed in the Company’s public disclosure record on file with the relevant securities regulatory authorities. Although the Company has attempted to identify important factors that could cause actual results or events to differ materially from those described in forward-looking statements, there may be other factors that cause results or events not to be as anticipated, estimated or intended. Readers should not place undue reliance on forward-looking statements. No definitive documentation has yet been signed by the parties and there is no certainty that such documentation will be signed. The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake an obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities legislation.

SOURCE Tetra Bio-Pharma Inc.

View original content: http://www.newswire.ca/en/releases/archive/January2019/30/c3546.html

please contact Tetra Bio-Pharma Inc.: Guy Chamberland, Ph.D., Chief Executive Officer and Chief Scientific Officer, 514-220-9225, [email protected]; Media Contact: Energi PR, Carol Levine, 514-288-8500 ext. 226, [email protected]; Stephanie Engel, 416-425-9143 ext. 209, [email protected] CNW Group 2019

CLIENT FEATURE: North Bud Farms $NBUD.ca sustainable low cost, high quality cannabinoid production and procurement

Posted by AGORACOM-JC at 3:51 PM on Wednesday, January 30th, 2019

WHY NORTHBUD FARMS?

  • Canadian regulatory door for CIP (Cannabinoid Infused Products) is opening this year
    As shown in other legal jurisdictions (Colorado, Washington, Nevada, California)
  • Infused products sector has become the highest margin segment of the industry
  • Positioned to be a raw input producer for this space
  • Currently working with multiple food, beverage and science companies to provide safe standardized cannabinoid infused raw inputs for large scale GMP manufacturing of products
  • Announced Creation of “1017” Distribution and Signing of a LOI to Acquire Janey’s Cannabis Line

THE OPPORTUNITY

  • Acquired late stage ACMPR applicant GrowPros MMP from Tetra Bio-Pharma (TSXV: TBP)
  • GrowPros MMP application was submitted in November 2014 and is currently in the ‘Confirmation of Readiness’ stage.
  • Announced the amendment of its licence application to add 500K SQ. FT. of outdoor cultivation area
  • Phase 1 is located on 95 acres of agricultural farmland in Low, Québec.
  • Option exists to acquire more land if needed
  • Facility will focus on GMP (higher production grade) pharma-grade cultivation and food-grade extracted inputs

FULL DISCLOSURE: North Bud Farms is an advertising client of AGORA Internet Relations Corp.

Good Life Networks $GOOD.ca – 2018 recap: What drove the programmatic advertising journey? $TTD $RUBI $AT.ca $TRMR $FUEL

Posted by AGORACOM-JC at 12:16 PM on Wednesday, January 30th, 2019
SPONSOR: Good Life Networks (GOOD:TSX-V) Video advertising is the future! Company’s A.I. makes 80,000 calculations / second, targeting 750 million users to deliver higher prices and volume. Company announced combined trailing 12 month revenue at just over $40 Million, $7.9M EBITDA, $3 Million net income. Click here for more information.
GOOD: TSX-V

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2018 recap: What drove the programmatic advertising journey?

  • Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone. 
  • Last 12 months saw the emergence of new trends and major transparency initiatives driving the market.

GDPR has been the most prominent digital privacy & security law around the globe last year. It initiated a major change in data privacy and created a significant impact on mobile app usage & development process. The fundamental question that GDPR asks is – what information publishers and advertisers are requesting from their customers, re-assess what they do with that information and how that information is stored. There has been also concern regarding usage of users’ data without their permission. This can improve the overall experience of users when they visit any app/website if they understand what is going on in the background and how their personal data is being utilized. But has GDPR made the impact it was expected to? Executives from companies like Mozilla and MacDonald feel that GDPR has been a bit of a mixed bag. There haven’t been big fines levied yet. But it is expected that if 2018 is the year of implementation, 2019 will be the year of enforcement.

In-App Ads.txt

Transparency had been and will be the key focus in programmatic advertising. With more and more users moving towards in-app content consumption, the industry has been demanding a transparent framework. The IAB Tech Lab released app-ads.txt specification in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. App-ads.txt is an extension of the original ads.txt standard which was only available for web inventory. App-ads.txt works in a similar way but relies on the app store’s web-page of a given app to find the legitimate publisher’s website/domain. There’s a clear monetary benefit for app owners to adopt App-ads.txt with the same enthusiasm as their web counterparts. When app publishers post an Ads.txt file they usually see an uptick in revenue, because bad actors can no longer easily spoof their inventory.

Artificial Intelligence

Artificial intelligence made its way into the digital advertising world. Ad tech is increasing the use of AI and machine learning to determine which impressions have the highest winning probability, thus reducing the infrastructure cost and improving the overall auction process. AI also promises to unlock new understanding of users’ behavior. It opens the possibility to reach audiences by creating powerful semantic targeting, providing a wealth of contextual data that examines not just what a publisher is writing about, but why. This helps marketers do the heavy lifting as they see fewer wasted impressions with ads that are more targeted and focused, leading to better campaign results.

Blockchain

Transparency concerns gave birth to an incredible technology –‘Blockchain’ – in digital advertising. Blockchain promises to optimize the media spend. With the implementation of the blockchain, it is estimated that the likelihood and ability to commit ad fraud would most likely lower, making the potential savings in ad dollars a huge benefit for both advertisers and publishers. When it comes to advertisers, blockchain technology could be used when ad platforms run ads and payout DSPs, exchanges and publishers. Since blockchain’s underlying technology makes it too difficult to hack, advertisers could have a process that is not only more secure for paying out publishers of their ads, but also could make fraudulent traffic less likely.

As we step into 2019, Programmatic advertising brings a set of challenges as well as opens door to a flurry of opportunities for agencies, publishers and ad tech providers. Hence all stakeholders in this ecosystem need to navigate together in order to create a truly successful habitat for programmatic advertising to grow faster.About the Author

Abhay loves to explore and work on latest technologies, building and designing cutting edge ad tech solutions. He has good knowledge and experience of IAB standards like OpenRTB protocol, VAST, VAPAID and MRAID. Rewrote and redesigned Chocolate exchange in GO Lang, achieved better performance and cost-effectiveness.

Source: http://www.adotas.com/2019/01/2018-recap-drove-programmatic-advertising-journey/