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Posts Tagged ‘Beyond Tobacco’

TAAT™ $ $TOBAF Prepares to Expand into Canada by Partnering with a British Columbia Life Sciences Firm to Develop and Distribute TAAT™ Products $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 6:11 PM on Friday, February 26th, 2021

LAS VEGAS and VANCOUVER, British Columbia, Feb. 26, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) has entered into a memorandum of understanding (“MOU”) dated February 24, 2021 with Christina Lake Cannabis Corp. (“CLC”) (CSE: CLC) to develop and distribute TAAT™ for the Canadian market.

The MOU grants CLC exclusive rights to develop and distribute TAAT™ in Canada for a two-year renewable term, and provides for budgets, schedules, and contributions of both parties for each stage of product development to be agreed upon by way of written agreements to set out specific stipulations for each stage. After launching TAAT™ in Ohio in Q4 2020 as well as its U.S. online store on February 17, 2021, the Company has captured the interest of numerous smokers aged 21+ in the United States who are now smoking TAAT™ as opposed to traditional tobacco cigarettes.

The Company selected Ohio as its initial market for several strategic reasons, with a principal criterion being the state’s ideal population size for an early-stage product launch ( i.e. , large enough to build meaningful market share, small enough to contain).

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TAAT Lifestyle & Wellness Ltd. $ $TOBAF Brings ‘Same Format, Different Ingredients’ Model to Smoking Market $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 9:54 AM on Thursday, February 25th, 2021

NEW YORK, Feb. 25, 2021 (GLOBE NEWSWIRE) — NetworkNewsAudio – TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) announces the availability of a broadcast titled, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative.”

To hear the AudioPressRelease, please visit: The NetworkNewsAudio News Podcast

To view the full editorial, please visit:

Health and wellness has become a top priority in today’s world, creating a global climate of consumers clamoring for choices that offer the same experiences they’ve come to enjoy but with different ingredients.

This is on full display with the surging popularity of alternative food and beverages that create the same feeling that one is accustomed with only a change in ingredients. Today, burgers and seafood look, smell and taste like hamburger and crabmeat, respectively, while being made from plants.

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TAAT Lifestyle & Wellness Ltd. $ $TOBAF Carving Out New Market Niche $BYND $INGR $MO $TPB

Posted by AGORACOM-AB at 10:36 AM on Wednesday, February 24th, 2021

NEW YORK, Feb. 24, 2021 — TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) today announces its placement in an editorial published by NetworkNewsWire (“NNW”), one of 50+ trusted brands within the InvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities. 

To view the full publication, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative,” please visit:

An estimated 17% of the world, or 1.3 billion people, use tobacco, creating a global tobacco market that approached one trillion dollars in 2020.

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Over CAD $100,000 of TAAT™ $ $TOBAF Ordered During First Weekend After E-Commerce Launch, TAAT™ Taste Explorer Bundle Added to Online Store $MO $TPB $BYND $INGR

Posted by AGORACOM-AB at 11:25 AM on Monday, February 22nd, 2021

LAS VEGAS and VANCOUVER, British Columbia, Feb. 22, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that more than CAD $100,000 worth of TAAT™ OriginalSmooth, and Menthol has been ordered this weekend, following the launch of the Company’s online storefront on Wednesday, February 17, 2021.

Based on early-stage performance, the Company continues its promotional efforts to attract smokers aged 21+ to the TAAT™ online store, including a campaign of targeted integrated banners in online content (commonly known as “native advertisements”) as well as a digital out-of-home campaign on thousands of Ohio gasoline pump displays.

To offer smokers aged 21+ who are trying TAAT™ for the first time the option to sample individual packs of TAAT™ without the need to purchase a full carton, the Company has added a Taste Explorer Bundle to its online store. This bundle consists of one 20-stick pack of each of the three TAAT™ varieties; OriginalSmooth, and Menthol .

The Company’s TryTAAT promotion remains active, in which smokers aged 21+ in eligible 1 states can request a complimentary sample pack of the TAAT™ variety of their choice.

This promotion as well as its terms and conditions can be accessed at the following link:

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Following E-Commerce Launch, TAAT™ $ $TOBAF Sells More than CAD $50,000 of Product in 48 Hours

Posted by AGORACOM-AB at 4:25 PM on Friday, February 19th, 2021
  • Orders placed through the TAAT™ online store shipped to 20 different U.S. states
  • The average order had a value of approximately USD $57
  • The average order size was 1.7 cartons

LAS VEGAS and VANCOUVER, British Columbia, Feb. 19, 2021 — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce strong sales performance following the launch of its e-commerce portal earlier this week.

In addition to the launch of the TAAT™ online store, the Company has continued to add new retail points of sale for TAAT™ in the state of Ohio, as shown on the maps in this press release, with significant increases in areas to include Cincinnati (population 301,000) and Columbus (population 878,000).

Additionally, nationwide campaigns led by a consumer packaged goods (“CPG”) sales agency who directly services over 100,000 convenience stores in the United States are set to begin next week and will run concurrently with marketing efforts for the TAAT™ online store.

Orders placed through the TAAT™ online store had shipping addresses in 20 different U.S. states, with an average order value of approximately USD $57.00 and an average order size of 1.7 cartons.

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VIDEO – TAAT Lifestyle & Wellness $ $TOBAF Launches ” Beyond Tobacco™️” In 39 States To Become The “Beyond Meat” Of Cigarette Industry

Posted by AGORACOM-JC at 9:17 AM on Wednesday, February 17th, 2021

Beyond Meat has become an $11 BILLION company by creating products designed to emulate beef.  

Non-Alcoholic beer is now an $18 BILLION market by creating products designed to emulate alcoholic beverages. 

The basis of success for each has come from delivering the experience meat eaters and beer drinkers have come to love, without any of the negative health effects.   

TAAT™ Beyond Tobacco™ mimics the experiences of cigarettes without nicotine or tobacco.  It is engineered to closely emulate the sensory components of smoking a tobacco cigarette, including tasting and smelling just like tobacco.  

E-cigarettes and vaping have failed despite existing for 15 years, driving most smokers back to cigarettes because they only perpetuate the problem of nicotine addiction while delivering a completely different user experience to smokers. 

Under the leadership of experienced veterans from the tobacco industry, including and especially Philip Morris International, TAAT™ launched in the United States just 9 weeks ago and has already received repeat orders from more than 60% of convenience and gas station customers.  

How good was this launch?  

“Out of all of the tobacco category products I have worked with, TAAT™ is an outlier in terms of the level of demand it has had in its early stages. I have launched dozens of new tobacco brands across Canada as well as in the Caribbean, and while many of the new products were reordered by retailers in their first several weeks on the market, none of them were reordered by anywhere near 60% of stores that initially carried them. …. I have confidence that we could replicate these outcomes both in Ohio and in other markets where we may introduce TAAT™ in the future.”  – TAAT Chief Revenue Officer Tim Corkum (former commercialization executive for Philip Morris International)   

How big is the market TAAT is going after?  Tobacco is used by: 

  • 34M adults in America, equating to 215 BILLION cigarettes sold in 2018
  • 1.3 billion people worldwide 

… and almost all of them aspire to leave nicotine behind.  Beyond Tobacco™ from TAAT is about to give them what they want and, if they succeed, give shareholders “Beyond Belief” returns in the next 2-3 years.

Watch this great interview with CEO Setti Coscarella!

TAAT $ $TOBAF E-Commerce Launching Wednesday February 17, Availing Original, Smooth, and Menthol to Majority of Smokers Aged 21+ Across the U.S.

Posted by AGORACOM-AB at 4:59 PM on Friday, February 12th, 2021
  • On February 17 the TAAT™ e-commerce portal will allow smokers aged 21+ in eligible U.S. states to purchase TAAT™ Original, Smooth, and Menthol online by the carton
  • TAAT™ products are currently only sold at retail throughout the state of Ohio
  • Selling TAAT™ online could accelerate its entry into new markets across the U.S.

LAS VEGAS and VANCOUVER, British Columbia, Feb. 12, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT ™ will be available for purchase online by the majority of smokers aged 21+ in the United States through the Company’s e-commerce portal, which is scheduled to launch at 9:00 am EST on Wednesday February 17, 2021.

Through the Company’s online shop, cartons of TAAT™ Original Smooth , and Menthol can be purchased by smokers aged 21+ and shipped to addresses in eligible 1 jurisdictions. As of December 2020, TAAT™ is available in chain and independent tobacco retailers across the state of Ohio, with successful performance to date. As announced in the Company’s January 29, 2021 press release, 60% of tobacco retailers who carried TAAT™ for three or more weeks have placed reorders for the product. In a press release dated January 12, 2021, the Company also announced that TAAT™ Menthol was the first variety to be sold out and reordered.

By accelerating the availability of TAAT™ in new U.S. markets, the Company anticipates it could seed interest among smokers aged 21+ as a method of prioritizing new regions in which to distribute TAAT™ at retail. Online sales of TAAT™ are intended to complement retail placements made and managed through CROSSMARK as part of the Company’s scope of initiatives to gain market penetration in the United States.

The TAAT™ e-commerce portal can be accessed by visiting the following link and selecting the “Shop” menu item (21+ only):

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TAAT’s $ $TOBAF Beyond Tobacco Cigarette Attempting to Become the Next Big CPG Re-Invention

Posted by AGORACOM-AB at 1:09 PM on Thursday, February 11th, 2021

DALLAS, TX / ACCESSWIRE / February 11, 2021 / Imperium Group’s Shazir Mucklai had a chat with TAAT this past week.

In a world where re-invented consumer packaged goods (CPG) of perceived unhealthy or environmentally harmful products are all the rage, TAAT Lifestyle & Wellness (CNSX:TAAT)(OTCQB:TOBAF) is attempting to forge its own niche. By introducing a hemp-based substitute that mimics the experience of a traditional tobacco cigarette, the company is hoping steal market share from Big Tobacco, as well as grow sales organically.

TAAT cigarettes are formulated from a house blend of CBD-containing hemp called Beyond Tobacco™. Hemp is blended with patented ingredients and refined in such a way as to replicate the experience of a conventional tobacco cigarette-without the addictive effects of nicotine. Furthermore, some users report feeling a calming effect after using the product-potentially from the cannabidiol (CBD) content inherent to its hemp base.

Given the way re-invented products in ancillary CPG categories achieved strong consumer adoption, TAAT is seeking to replicate a similar pathway to viability. For example, tobacco’s sister industry vertical-Beer Distillers-have found success offering drinks which contain little or no alcohol.

Last year, The Conference Board of Canada’s Brewing up Benefits report stated that non-alcoholic beer accounts for 1.2% of total beer sales-increasing by more than 50% between 2013 and 2018. On a global scale, Statista report that in 2020, the global non-alcoholic beer market was valued at roughly USD$18 billion and is expected to grow at 7.5 percent CAGR (compound annual growth rate) by 2024, reaching a value of about USD$25 billion.

While non-alcoholic beer sales are just a sliver of beer brewer’s total revenues, if TAAT can replicate similar market penetration in the tobacco sector, a viable investment thesis may take root.

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TAAT $ $TOBAF Increases Manufacturing Output by 233% to More Than 57,000 Cartons Per Month in Response to Sustained Demand in Ohio

Posted by AGORACOM-AB at 10:39 AM on Wednesday, February 10th, 2021
  • TAAT’s flagship product is now being manufactured at a rate of more than 57,000 ten-pack cartons per month
  • This reflects a 233% increase from a production rate of 12 pallets per month to 40 pallets per month as of this week
  • Improvements to TAAT’s processing facility in Nevada enable it to produce a greater volume of Beyond Tobacco, the product’s base material

LAS VEGAS and VANCOUVER, British Columbia, Feb. 10, 2021 (GLOBE NEWSWIRE) — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT ™ is now being manufactured at a rate of more than 57,000 ten-pack cartons per month (over 690,000 cartons per year), which reflects a 233% increase from a production rate of 12 pallets per month to 40 pallets per month as of this week.

This increase was prompted by sustained demand for TAAT™ in Ohio as well as anticipated demand from smokers aged 21+ in other U.S. states who will be able to purchase TAAT™ online directly from the Company when its e-commerce portal launches this quarter.

Recent improvements to the Company’s processing facility in Las Vegas, Nevada have enabled TAAT™ to produce a greater volume of Beyond Tobacco™, the product’s base material which is refined in-house using a 14-step process including a patent-pending refinement technique.

Additionally, the Company has coordinated with its contract manufacturer, who also produces cigarettes for regional and global tobacco brands, to allocate additional production bandwidth to making TAAT™ in order to maintain the current output with the ability to scale further upward as needed.

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TAAT Lifestyle & Wellness $ $TOBAF Finalizes Engagement with Omnichannel CPG Sales Agency CROSSMARK, With Access to Over 100,000 U.S. Convenience Stores

Posted by AGORACOM-AB at 4:30 PM on Tuesday, February 2nd, 2021
  • TAAT’s flagship product now under the representation of CROSSMARK
  • The Texas-based sales agency of more than 25,000 employees serves retail channels across North America
  • TAAT will leverage CROSSMARK’s existing relationships with more than 100,000 convenience retailers

LAS VEGAS and VANCOUVER, British Columbia, Feb. 02, 2021 — TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that its flagship product TAAT™ is now under the representation of CROSSMARK, Inc. (“CROSSMARK”), a Texas-based sales agency of more than 25,000 employees that serves retail channels across North America as well as Canada.

TAAT™ intends to leverage CROSSMARK’s existing relationships with over 100,000 convenience retailers to expand availability of TAAT™ in Ohio and potentially elsewhere in the United States. Besides food, beverage, and household products in the consumer packaged goods (“CPG”) category, CROSSMARK has also had success in commercializing tobacco category offerings in the United States.

In addition to providing wholesale and retail head office listing support, CROSSMARK is to deploy an in-field execution team across both banner and independent retailers to support in-store acceptance, merchandising, and reorders of TAAT™ products. TAAT™ also seeks to leverage CROSSMARK’s extensive promotional, trade marketing, and analytics support to augment existing initiatives and potentially drive nationwide growth, as the Company works towards its sales and volume objectives for 2021.

The Company’s engagement with CROSSMARK is the result of the successful completion of a process that began in October 2020 when the Company issued requests for proposals (“RFP”) to solicit national-level representation for TAAT™ by a sales agency in the United States.

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